1 day ago

Iberia Campaign Marketing Manager

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Last checked: 7 hours agoStatus: Live

Job Summary

Own planning, execution, and optimization of Iberia marketing campaigns to grow brand awareness, engagement, and conversions for HP’s Additive Manufacturing Solutions. Lead localized country marketing plans tied to revenue, ROI, leads, and market share, translate global strategy into regional budgets, conduct market research, and run integrated omnichannel programs (digital, social, email, ABM, events). Define KPIs, report performance, shape customer buying journeys, and ensure compliance with local advertising and data protection rules.

Location: Barcelona

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead localized marketing plans and programs aligned to global strategy to deliver regional growth goals (revenue, profit, share, MQLs, ROI).
•Translate global marketing strategies into actionable regional plans, including developing and managing marketing budgets.
•Conduct market research and develop and maintain a three-month rolling country-level marketing plan and campaign budget.
•Design and execute integrated omnichannel campaigns across digital, social media, email, ABM, and events.
•Set goals and KPIs, monitor and analyze performance, optimize based on insights, and define customer buying journeys and touchpoint plans.

Travel: Extensive travel

Pay and Benefits

Perks:Health InsuranceLife InsuranceRestaurant VouchersFlexible HoursCommuter BenefitsParkingSports CenterMedical Services

Key Requirements

•3-5 years of professional experience in segment, channel, partner, or related marketing.
•Proven lead and demand generation experience including ABM, CRM, nurturing, ROI analysis, and event management.
•Strong project planning skills, including developing and managing marketing budgets and multi-channel campaigns.
•Ability to conduct market research to understand customer behavior, preferences, and trends.
•Excellent written and verbal communication skills in English and Spanish, with strong interpersonal and negotiation skills.

Experience:3-5 years

Education:Bachelor's in Marketing, Business Administration, or a related discipline

Skills:CommunicationInterpersonal skillsNegotiationAnalytical thinkingProject management

Languages:EnglishSpanish

Tech Stack:SalesforceABMCRM

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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