2 days ago

Senior Product Strategy & Operations Manager – Global Marketplaces

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead global strategy for TikTok’s Marketplace “hero” commerce solutions, including Smart+ Catalog Ads and the newly unified Asset Manager. Drive GTM and cross-regional execution, champion the transition from manual campaign management to Asset-Led Intelligence, and translate advertiser needs into product requirements through a Voice of the Customer partnership. Build sales playbooks and diagnostic frameworks, and run measurement-driven market opportunity assessments to break through performance ceilings.

Location: New York

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on adoption of Smart+ Catalog Ads and related initiatives.
•Champion the transition to the unified Asset Manager, helping partners turn static feeds into a dynamic “Library of Stories.”
•Own the product roadmap input as the Voice of the Customer, translating Marketplace needs (e.g., SKU management, API capabilities, signal integrity, measurement) into product requirements.
•Develop sales enablement assets—best-in-class sales playbooks and diagnostic frameworks—to help GBS teams identify performance opportunities and address client setup issues.
•Partner with regional teams across the Americas, Europe, and APAC to adapt strategies for local nuances while maintaining global standards, and lead measurement-driven market opportunity assessments.

Key Requirements

•5+ years of experience in product strategy, product marketing, or product management in advertising technology or e-commerce.
•Deep understanding of performance advertising, including catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
•Experience working with large-scale Marketplace advertisers or multi-sourced commerce platforms.
•A revenue-guided mindset with a track record of driving product adoption across global sales organizations.
•Strong analytical skills to translate complex data into a 1+3 strategic narrative.

Experience:Advertising technologyE-commerceMarketplacesPerformance advertisingAd-techCommerce platforms

Skills:Analytical skillsStrategic narrativeCross-functional leadershipStakeholder managementRevenue-guided mindset

Tech Stack:Smart+ Catalog AdsAsset ManagerAsset-Led IntelligenceConversion APIsPixelsAPI capabilitiesAutomated biddingSignal-based optimizationMeasurementAgentic Commerce

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

TikTok

2 days ago

Senior Product Strategy & Operations Manager – Global Marketplaces

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: New York

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Define and lead the global go-to-market strategy for the Marketplace vertical, focusing on adoption of Smart+ Catalog Ads and related initiatives.
•Champion the transition to the unified Asset Manager, helping partners turn static feeds into a dynamic “Library of Stories.”
•Own the product roadmap input as the Voice of the Customer, translating Marketplace needs (e.g., SKU management, API capabilities, signal integrity, measurement) into product requirements.
•Develop sales enablement assets—best-in-class sales playbooks and diagnostic frameworks—to help GBS teams identify performance opportunities and address client setup issues.
•Partner with regional teams across the Americas, Europe, and APAC to adapt strategies for local nuances while maintaining global standards, and lead measurement-driven market opportunity assessments.

Key Requirements

•5+ years of experience in product strategy, product marketing, or product management in advertising technology or e-commerce.
•Deep understanding of performance advertising, including catalog-based solutions, automated bidding, and signal-based optimization (Conversion APIs/Pixels).
•Experience working with large-scale Marketplace advertisers or multi-sourced commerce platforms.
•A revenue-guided mindset with a track record of driving product adoption across global sales organizations.
•Strong analytical skills to translate complex data into a 1+3 strategic narrative.

Experience:Advertising technologyE-commerceMarketplacesPerformance advertisingAd-techCommerce platforms

Skills:Analytical skillsStrategic narrativeCross-functional leadershipStakeholder managementRevenue-guided mindset

Tech Stack:Smart+ Catalog AdsAsset ManagerAsset-Led IntelligenceConversion APIsPixelsAPI capabilitiesAutomated biddingSignal-based optimizationMeasurementAgentic Commerce

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn