Senior Brand Strategist

Atlassian
San Francisco
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Writing","Communication","Stakeholder management","Influencing","Collaboration"]

Shape Atlassian’s brand structure and positioning across a complex, multi-product portfolio. You’ll help define brand architecture and portfolio strategy, partner with Product and Design to ensure cohesive customer experiences, and operate a Brand Intelligence Engine that converts customer and market signals into actionable briefs for brand and GTM narratives. You’ll translate new positioning into execution-ready direction across product marketing, brand marketing, creative, and communications.

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Atlassian
Atlassian
17 hours ago

Senior Brand Strategist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Shape Atlassian’s brand structure and positioning across a complex, multi-product portfolio. You’ll help define brand architecture and portfolio strategy, partner with Product and Design to ensure cohesive customer experiences, and operate a Brand Intelligence Engine that converts customer and market signals into actionable briefs for brand and GTM narratives. You’ll translate new positioning into execution-ready direction across product marketing, brand marketing, creative, and communications.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Contribute to brand architecture and portfolio strategy that clarifies how products relate to one another and to the parent brand.
  • •Partner with Product and Design to ensure brand architecture and unification efforts show up cohesively across customer experiences.
  • •Run the Brand Intelligence Engine that turns always-on brand health, competitive, and real-time customer signals into pulse briefs and readouts.
  • •Act as connective tissue for new brand positioning by translating it into actionable direction for Product Marketing, Brand Marketing, Creative, and Comms.
  • •Provide input on brand identity and ways to cohere brand experiences across channels, mediums, and product experiences.

Key Requirements

  • •Typically 8+ years of experience, focused on brand strategy and craft, with strong hands-on ability to build brands inside a product-led company.
  • •End-to-end brand-building experience, including understanding how brand identity drives experience patterns and how brand architecture supports messaging.
  • •Experience running a brand intelligence/insights function that uses always-on research and AI-assisted research systems (Rovo or equivalent) to produce readouts teams act on.
  • •Hands-on experience across a complex multi-product, multi-brand portfolio, ideally in B2B SaaS.
  • •Fluency in brand architecture and naming for an evolving, AI-native portfolio, plus a track record influencing senior, technical stakeholders.
Experience:8+ yearsB2B SaaSProduct-led
Skills:WritingCommunicationStakeholder managementInfluencingCollaboration
Tech Stack:AIRovo

Company Brief

Atlassian
Atlassian develops collaboration and workflow software—Jira, Confluence, Trello, Loom and more—used by teams for project management, software development, and IT service management across enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2002
Glassdoor
Glassdoor: 3.1
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