Informa

4 days ago

Product Marketing Manager, Attendee

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Own attendee marketing strategy for multiple events, building compelling attendee value propositions, ticket pricing and add-ons, and retention/acquisition initiatives. Partner with Campaign and Comms teams to translate audience insights and persona swimlanes into data-driven go-to-market plans. Optimize the attendee journey from acquisition through retention, track KPIs (registration, conversion, retention, NPS), and provide actionable insights to refine strategy and improve measurable business outcomes.

Location: New York, Boulder, Santa Monica

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop attendee marketing strategies for multiple events, aligning with attendee marketing strategy and business objectives.
•Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, aligned to brand identity and market opportunities.
•Support pricing strategy and forecasting through offer calendars and forecasting models tailored to persona swimlanes.
•Design retention and acquisition strategies and optimize the attendee journey from acquisition to retention to improve engagement, satisfaction, and NPS.
•Use attendee analytics to monitor attendee KPIs and provide actionable insights to refine strategy and improve performance.

Pay and Benefits

Salary: USD 75,000 - 90,000 annually

Perks:401kHealth InsuranceVisionDentalParental LeaveEsppRemote WorkLearning Budget

Key Requirements

•Proven experience in attendee marketing or product marketing, including value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
•Strong cross-functional relationship building with brand, operations, and strategic insights teams to align on shared goals.
•Data-driven mindset focused on attendee-centric solutions and measurable business outcomes.
•Excellent analytical skills, including forecasting, segmentation, and KPI reporting.
•Strong communication and collaboration skills with the ability to influence stakeholders at all levels, plus comfort adapting to shifting priorities.

Skills:CommunicationCollaborationStakeholder managementAdaptabilityAnalytical thinking

Languages:English

Tech Stack:AILinkedIn Learning

Company Brief

Informa

Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1998

Website LinkedIn

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Informa

4 days ago

Product Marketing Manager, Attendee

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: New York, Boulder, Santa Monica

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop attendee marketing strategies for multiple events, aligning with attendee marketing strategy and business objectives.
•Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, aligned to brand identity and market opportunities.
•Support pricing strategy and forecasting through offer calendars and forecasting models tailored to persona swimlanes.
•Design retention and acquisition strategies and optimize the attendee journey from acquisition to retention to improve engagement, satisfaction, and NPS.
•Use attendee analytics to monitor attendee KPIs and provide actionable insights to refine strategy and improve performance.

Pay and Benefits

Salary: USD 75,000 - 90,000 annually

Perks:401kHealth InsuranceVisionDentalParental LeaveEsppRemote WorkLearning Budget

Key Requirements

•Proven experience in attendee marketing or product marketing, including value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a fast-paced environment.
•Strong cross-functional relationship building with brand, operations, and strategic insights teams to align on shared goals.
•Data-driven mindset focused on attendee-centric solutions and measurable business outcomes.
•Excellent analytical skills, including forecasting, segmentation, and KPI reporting.
•Strong communication and collaboration skills with the ability to influence stakeholders at all levels, plus comfort adapting to shifting priorities.

Skills:CommunicationCollaborationStakeholder managementAdaptabilityAnalytical thinking

Languages:English

Tech Stack:AILinkedIn Learning

Company Brief

Informa

Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.

Industry: Publishing

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1998

Website LinkedIn