Senior Marketing Manager | Al-Futtaim Automotive | Automall (Dubai, AE)

Al Futtaim Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: high_schoolSkills: ["Stakeholder management","Data-led decision making","Outcome-driven focus","Brand and performance balance","Presentation skills"]

Lead Automall’s marketing strategy and demand generation engine in the UAE, strengthening the brand, driving qualified leads, and improving digital conversion. Own performance marketing across paid search, paid social, marketplaces, display, and retargeting, and develop customer lifecycle journeys with CRM and Digital teams. Partner with Sales, Buying, Pricing, Operations, Finance, agencies, and external partners to turn business priorities into measurable traffic, lead, conversion, and revenue outcomes.

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FursaFursa
Al Futtaim Group
Al Futtaim Group
14 hours ago

Senior Marketing Manager | Al-Futtaim Automotive | Automall (Dubai, AE)

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead Automall’s marketing strategy and demand generation engine in the UAE, strengthening the brand, driving qualified leads, and improving digital conversion. Own performance marketing across paid search, paid social, marketplaces, display, and retargeting, and develop customer lifecycle journeys with CRM and Digital teams. Partner with Sales, Buying, Pricing, Operations, Finance, agencies, and external partners to turn business priorities into measurable traffic, lead, conversion, and revenue outcomes.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and lead the annual Automall marketing strategy, campaign calendar, and channel plan aligned to sales, stock movement, and customer acquisition targets.
  • •Own performance marketing across paid channels and digital acquisition platforms to generate quality leads and improve conversion efficiency.
  • •Strengthen Automall’s customer proposition through brand campaigns, content, creative messaging, offer communication, and engagement initiatives.
  • •Create lifecycle communication journeys with CRM and Digital teams to improve nurturing, enquiry follow-up, referral conversion, repeat engagement, and post-purchase engagement.
  • •Manage marketing analytics, budget tracking, campaign reporting, and agency deliverables, linking spend to traffic, leads, conversion, sales, and margin contribution.

Key Requirements

  • •Lead annual Automall marketing strategy, campaign calendar, and channel plan aligned to sales priorities and acquisition targets.
  • •Own performance marketing across paid search, paid social, marketplaces, display, retargeting, and other digital acquisition channels to generate quality leads and improve conversion.
  • •Build brand campaigns and customer proposition initiatives to drive customer engagement and trusted used-car positioning.
  • •Develop marketing support for growth channels including non-GCC sales, Japanese imports, export-led acquisition, and referral and partnership programs.
  • •Experience managing CRM-led lifecycle journeys, customer segmentation, and funnel optimization to improve nurturing, enquiry follow-up, referral conversion, repeat engagement, and post-purchase engagement.
Experience:10+ yearsAutomotiveUsed carsRetailMarketplaceE-commerceConsumer digitalFinancial services
Education:High School
Skills:Stakeholder managementData-led decision makingOutcome-driven focusBrand and performance balancePresentation skills
Tech Stack:CRM

Company Brief

Al Futtaim Group
Al-Futtaim Group is a diversified UAE conglomerate operating across automotive, retail, real estate, finance and services, representing 200+ global brands and serving customers across 20+ countries with over 40,000 employees.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Dubai, United Arab Emirates
Glassdoor
Glassdoor: 3.6
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