Marketing & Brand Generalist

Stanley Black & Decker
Warsaw
Workplace: OnsiteFull timePLN 71,000 - 105,800 annuallyFunction: Marketing & GrowthSkills: ["Collaboration","Data integrity","Communication","Analysis"]

Drive outdoor and Black + Decker (B+D) promotional initiatives by implementing marketing strategies and long/short-term plans. Coordinate with Sales Specialists and KAMs on growth actions such as price/volume moves and white space analysis, and support new products, concepts, displays, and local sell activities. Build and maintain price lists and marketing performance reporting in Excel, using internal systems (SAP, Ariba, Metastorm, Salesforce) while monitoring competition and market opportunities.

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Stanley Black & Decker
Stanley Black & Decker
11 hours ago

Marketing & Brand Generalist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Drive outdoor and Black + Decker (B+D) promotional initiatives by implementing marketing strategies and long/short-term plans. Coordinate with Sales Specialists and KAMs on growth actions such as price/volume moves and white space analysis, and support new products, concepts, displays, and local sell activities. Build and maintain price lists and marketing performance reporting in Excel, using internal systems (SAP, Ariba, Metastorm, Salesforce) while monitoring competition and market opportunities.
Location: Warsaw
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Implement promotional strategy and long/short-term marketing plans for outdoor and B+D.
  • •Collaborate with Sales Specialists and KAMs on growth initiatives, including price/volume actions and white space analysis.
  • •Support promotions, new product concepts, displays, and local sell activities in coordination with local sales teams.
  • •Develop and maintain price lists and marketing materials; translate/adapt content and work with translation agencies.
  • •Monitor competition and market activity, analyze opportunities, and measure/report marketing campaign performance.

Pay and Benefits

Salary: PLN 71,000 - 105,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalLife InsuranceVisionWellness StipendDisabilityRetirement BenefitsEquityPaid Leave

Key Requirements

  • •Experience supporting promotional strategy and marketing plan execution across categories.
  • •Strong ability to measure and report marketing campaign performance against goals.
  • •Proficiency with Excel for document creation, formatting, and reporting.
  • •Experience working with internal systems for marketing operations and data entry.
  • •Ability to prepare and adapt translated/localized materials for use in the market.
Skills:CollaborationData integrityCommunicationAnalysis
Tech Stack:ExcelSAPAribaMetastormSalesforce

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website