Influencer Marketing Manager

Whatnot
Los Angeles, New York, San Francisco, Seattle
Workplace: HybridFull timeUSD 126,000 - 165,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Relationship management","Negotiation","Analytical thinking","Communication","Adaptability"]

Own influencer strategy and execution for a paid influencer program, managing creator relationships across top-tier, macro, and high-performing mid-tier talent. Secure and close deals with creators on YouTube, TikTok, and Instagram, negotiate contracts aligned to CAC/FTB/LTV targets, and provide white-glove account management. Drive campaign planning with the Category Marketing team, report on success metrics, and scale a creator roster to meet program goals.

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Whatnot
Whatnot
5 months ago

Influencer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own influencer strategy and execution for a paid influencer program, managing creator relationships across top-tier, macro, and high-performing mid-tier talent. Secure and close deals with creators on YouTube, TikTok, and Instagram, negotiate contracts aligned to CAC/FTB/LTV targets, and provide white-glove account management. Drive campaign planning with the Category Marketing team, report on success metrics, and scale a creator roster to meet program goals.
Location: Los Angeles, New York, San Francisco, Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own influencer strategy and execution across the paid influencer program, managing creator relationships across tiers.
  • •Secure strategic influencer partners end-to-end, from first contact through long-term performance.
  • •Develop campaigns aligned to creator archetypes and activation formats with the Category Marketing team.
  • •Source creators through outreach (email/DM), negotiate contracts against CAC/FTB/LTV targets, and drive approvals to signature.
  • •Provide white glove partner account management and scale a creator roster while reporting on program success metrics.

Pay and Benefits

Salary: USD 126,000 - 165,000 annually
Perks:Health Insurance401kPensionRemote WorkHome OfficeParental Leave

Key Requirements

  • •4+ years of influencer marketing experience with end-to-end campaign ownership from sourcing through execution.
  • •Proven track record running performance-driven influencer campaigns, owning the full deal lifecycle.
  • •Experience managing top-tier and macro creator relationships and maximizing partnership value.
  • •Comfort operating across creator tiers, building a mid-tier roster alongside top-tier deals.
  • •Strong writing skills for creative briefs and comfort using data to drive decisions and report on program performance.
Experience:4+ years
Skills:Relationship managementNegotiationAnalytical thinkingCommunicationAdaptability
Tech Stack:YouTubeTikTokInstagramEmailDM

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn