Senior Designer, Games Marketing (Temporary)

The New York Times
New York, United States
Workplace: HybridFull timeUSD 63.18 - 71.42 hourlyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Creative ideation","Collaboration","Presenting rationale","Incorporating feedback","Experimentation"]

Concept and produce high-craft marketing campaigns for the Games product, partnering with writers, designers, and audio/video teams to drive awareness through conversion and retention. Translate in-product experiences and editorial formats into multi-channel creative across paid, owned, and earned touchpoints. Build and evolve Figma-based design systems—component libraries, style guides, and templates—supporting pixel-perfect execution and scalable experimentation across platforms and devices.

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The New York Times
The New York Times
2 days ago

Senior Designer, Games Marketing (Temporary)

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Last checked: 20 minutes agoStatus: Live

Job Summary

Concept and produce high-craft marketing campaigns for the Games product, partnering with writers, designers, and audio/video teams to drive awareness through conversion and retention. Translate in-product experiences and editorial formats into multi-channel creative across paid, owned, and earned touchpoints. Build and evolve Figma-based design systems—component libraries, style guides, and templates—supporting pixel-perfect execution and scalable experimentation across platforms and devices.
Location: New York, United States
Workplace: Hybrid
Employment Type: Full time · 6 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute conceptual, visually compelling marketing campaigns for the Games product across the reader/subscriber journey.
  • •Design and adapt campaign creative across paid, owned, and earned channels including digital, social, email, in-app, app stores, and OOH.
  • •Translate in-product experiences, editorial formats, and feature benefits into marketing assets that deepen engagement and drive habitual use.
  • •Implement and maintain design systems for Games marketing in Figma, including component libraries and style guides, ensuring pixel-perfect execution.
  • •Collaborate with writers and audio/video partners to concept, refine, and ship creative, incorporating feedback and staying aligned with evolving business needs.

Pay and Benefits

Salary: USD 63.18 - 71.42 hourly

Key Requirements

  • •7+ years of hands-on graphic design experience focused on marketing/advertising creative and growth-oriented campaigns.
  • •A portfolio demonstrating both sharp execution and conceptual thinking across social, digital display, email, in-app, app store and print, with clear performance impact.
  • •Expert proficiency in core visual design principles including typography, layout, hierarchy, color, and design craft from concept through production.
  • •Expert-level skills in Figma and Adobe Creative Suite, including building and maintaining components, styles, libraries, and design systems.
  • •Expertise in design systems (component libraries and style guides) and motion graphics/animation, including After Effects experience.
Experience:Advertising agencyDigital agencyIn-house teamMarketingAdvertisingGrowth-oriented campaigns
Education:Bachelor's in graphic design, visual communication
Skills:Creative ideationCollaborationPresenting rationaleIncorporating feedbackExperimentation
Languages:English
Tech Stack:FigmaAdobe Creative SuiteAfter Effects

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn