Senior Creative Strategist, Brand Strategy & Management

Salesforce
San Francisco, New York
Workplace: OnsiteFull timeUSD 143,400 - 216,900 annuallyFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsEducation: bachelorsSkills: ["Storytelling","Influence","Communication","Relationship-building","Strategic thinking"]

Lead the end-to-end creative strategy lifecycle that connects audience and market insights to world-class creative execution. Own insight gathering, competitive differentiation, and the development of creative strategies and briefs spanning advertising, sports partnerships, internal campaigns, and events. Guide pre-market and in-market message testing to validate concepts and optimize ROI, partnering closely with brand strategy, brand management, and campaign creative teams.

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FursaFursa
Salesforce
Salesforce
13 hours ago

Senior Creative Strategist, Brand Strategy & Management

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead the end-to-end creative strategy lifecycle that connects audience and market insights to world-class creative execution. Own insight gathering, competitive differentiation, and the development of creative strategies and briefs spanning advertising, sports partnerships, internal campaigns, and events. Guide pre-market and in-market message testing to validate concepts and optimize ROI, partnering closely with brand strategy, brand management, and campaign creative teams.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end creative lifecycle, looping insights into strategy, working with creatives to stay on-brief, and leading validation testing.
  • •Spearhead insight and data gathering to understand audience perception and needs and track market thinking.
  • •Monitor the competitive landscape to ensure creative work differentiates and establishes a distinct brand voice.
  • •Translate data into audience insights that inform creative strategies and briefs across advertising, sports partnerships, internal campaigns, and major events.
  • •Lead creative testing with vendors and internal teams to validate concepts, optimize performance, and prove ROI.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually
Perks:Health InsuranceDentalVision401kParental Leave

Key Requirements

  • •8+ years of experience in creative strategy, brand planning, or creative insights/research roles, including at least 3 years in B2B tech or large-scale global brands.
  • •Strong portfolio of creative briefs and strategies with measurable business impact and award-winning work.
  • •Expertise across multiple disciplines such as advertising, sports partnerships, experiential/events, and internal communications.
  • •Strong qualitative and quantitative research skills to gather data, uncover market perceptions, and synthesize strategic narratives.
  • •BA/BS required (MBA a plus).
Experience:8+ yearsB2B techGlobal brandsAdvertising
Education:Bachelor's
Skills:StorytellingInfluenceCommunicationRelationship-buildingStrategic thinking

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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