Head of SME & Growth, Malaysia

Airwallex
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Stakeholder management"]

Build and lead Airwallex’s Malaysia SME & Growth sales organization, owning the go-to-market strategy across inbound, outbound, and partnership motions. Design and scale an integrated operating model for Channel Partnership Managers (CPMs) and Inbound Sales Representatives (ISRs), driving new business and gross profit targets. Partner with Marketing, GTM Partnerships, Product, Payments, Operations, and regional leadership to strengthen CRM/data quality, embed AI-enabled sales tools, and expand in SEA.

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Airwallex
Airwallex
1 month ago

Head of SME & Growth, Malaysia

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Last checked: 7 hours agoStatus: Live

Job Summary

Build and lead Airwallex’s Malaysia SME & Growth sales organization, owning the go-to-market strategy across inbound, outbound, and partnership motions. Design and scale an integrated operating model for Channel Partnership Managers (CPMs) and Inbound Sales Representatives (ISRs), driving new business and gross profit targets. Partner with Marketing, GTM Partnerships, Product, Payments, Operations, and regional leadership to strengthen CRM/data quality, embed AI-enabled sales tools, and expand in SEA.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Build and lead the Malaysia SME & Growth sales organization, including hiring, coaching, performance management, and career development for CPM and ISR teams.
  • •Design and scale the CPM and ISR pod model with ownership rules, SLAs, lead-routing processes, and handovers to Mid-book and Account Management teams.
  • •Own Malaysia new business and gross profit targets, setting pipeline/activity targets and driving sales hygiene, forecasting, and performance reviews across inbound, outbound, and partnership motions.
  • •Develop and execute a channel partnerships strategy by identifying, acquiring, and growing high-potential partners across the SME ecosystem.
  • •Partner with Marketing and GTM Partnerships on campaigns/events and lead routing and reporting; work with Product, Payments, and Operations to enable the sales organization on the product stack and embed AI-enabled sales tools.

Key Requirements

  • •10+ years of sales and business development experience in high-growth environments, with end-to-end ownership of complex B2B deals.
  • •5+ years leading sales teams or sales managers, ideally across inside/inbound and channel/partnership motions.
  • •Proven ability building sales teams and commercial motions that meet or exceed revenue and gross profit targets, including lead-routing, handovers, and shared-KPI models.
  • •Strong payments and financial technology knowledge, including familiarity with PSP and merchant acquiring models, and translating products into SME value.
  • •Experience running a data-driven sales organization through CRM/commercial tools like Salesforce, including forecasting and using or piloting AI-enabled sales/productivity tools.
Experience:10+ yearsFintechPaymentsB2B
Skills:CommunicationStakeholder management
Languages:English
Tech Stack:SalesforceCRMAI-enabled sales toolsAI-enabled sales and productivity tools

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
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