AVP, North America Sales

Whoop
Boston, Massachusetts
Workplace: OnsiteFull timeUSD 180,000 - 245,000 annuallyFunction: SalesExperience: 15+ yearsSkills: ["Leadership","Negotiation","Communication","Influencing","Data-driven decision making"]

Lead WHOOP’s North America sales and distribution strategy across the United States and Canada. Own the regional commercial plan, sales targets, forecasts, and channel performance for retail, wholesale, strategic accounts, and third-party channels. Drive profitable revenue growth and membership acquisition through partner relationships, major negotiations, launch readiness, and sales performance processes. Build and lead a high-performing North American sales organization while partnering cross-functionally to execute go-to-market plans.

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Whoop
Whoop
19 hours ago

AVP, North America Sales

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead WHOOP’s North America sales and distribution strategy across the United States and Canada. Own the regional commercial plan, sales targets, forecasts, and channel performance for retail, wholesale, strategic accounts, and third-party channels. Drive profitable revenue growth and membership acquisition through partner relationships, major negotiations, launch readiness, and sales performance processes. Build and lead a high-performing North American sales organization while partnering cross-functionally to execute go-to-market plans.
Location: Boston, Massachusetts
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute the North America sales strategy and annual operating plan, owning targets, forecasts, channel strategy, and commercial performance.
  • •Lead retail and distribution strategy across retail channels, building merchandising and execution standards and evaluating distribution gaps versus competitors.
  • •Build and maintain C-suite and senior executive relationships with key retail and strategic partners, leading negotiations and joint business plans.
  • •Deliver the North America sales target and be accountable for sell-in, sell-through, inventory productivity, revenue, and membership acquisition using forecasting, pipeline, and performance-management processes.
  • •Partner cross-functionally to execute major product and membership launches, and build and lead a high-performing North American sales organization.

Pay and Benefits

Salary: USD 180,000 - 245,000 annually

Key Requirements

  • •15+ years of experience in sales, commercial leadership, or general management within consumer technology, consumer electronics, wearables, fitness, health technology, or related premium categories.
  • •8+ years leading large-scale sales or commercial organizations.
  • •Proven track record delivering significant revenue growth in North America.
  • •Deep experience with national retail, specialty retail, wholesale, and/or omnichannel businesses.
  • •Ability to negotiate and manage relationships with major US retailers, with strong understanding of physical retail and e-commerce.
Experience:15+ yearsConsumer technologyConsumer electronicsWearablesFitnessHealth technologyPremium consumer categoryOmnichannelRetailE-commerce
Skills:LeadershipNegotiationCommunicationInfluencingData-driven decision making
Tech Stack:AI tools

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn