Director, Engagement Strategy

Ogilvy
New York
Workplace: HybridFull timeUSD 100,000 - 230,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 6-10 yearsSkills: ["Storytelling","Presentation","Facilitation","Cross-functional collaboration","Leadership"]

Lead day-to-day omnichannel engagement strategy for two key clients at Ogilvy Health, connecting audience behavior insights into a clear strategic narrative across CRM, website, social, and display. Build connected engagement ecosystems, tactical plans, activation briefs, and channel playbooks—especially deep in CRM—while partnering cross-functionally with account, creative, brand strategy, medical strategy, and research/analytics. Manage and develop a junior strategist and facilitate workshops and journey-mapping sessions.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Ogilvy
Ogilvy
10 hours ago

Director, Engagement Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead day-to-day omnichannel engagement strategy for two key clients at Ogilvy Health, connecting audience behavior insights into a clear strategic narrative across CRM, website, social, and display. Build connected engagement ecosystems, tactical plans, activation briefs, and channel playbooks—especially deep in CRM—while partnering cross-functionally with account, creative, brand strategy, medical strategy, and research/analytics. Manage and develop a junior strategist and facilitate workshops and journey-mapping sessions.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display.
  • •Design connected engagement ecosystems and define audience-inspired channel roles and goals, with particular depth in CRM.
  • •Build engagement strategy playbooks and plans, partnering with Brand Strategy, Medical Strategy, and Research & Insights/Analytics teams.
  • •Serve as the go-to cross-functional partner for engagement strategy on the account, shaping content and communications strategy.
  • •Manage and develop one junior strategist and facilitate workshops, journey mapping sessions, and strategic meetings.

Pay and Benefits

Salary: USD 100,000 - 230,000 annually

Key Requirements

  • •6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline.
  • •Significant healthcare, pharmaceutical, biotech, or healthcare agency experience.
  • •A data-driven approach to connecting audience behaviors to engagement strategy.
  • •Depth across omnichannel channels (web, social, display, and CRM) with specific fluency in CRM strategy.
  • •Experience managing and developing people, having directly managed at least one direct report.
Experience:6-10 yearsHealthcarePharmaceuticalsBiotechHealthcare agencyOmnichannelCRM
Skills:StorytellingPresentationFacilitationCross-functional collaborationLeadership
Languages:English
Tech Stack:CRM

Company Brief

Ogilvy
Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 1948
WebsiteLinkedIn