Senior Product Marketing Specialist

Roadie
Anywhere
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Storytelling","Communication","Influencing","Project management","Collaboration"]

Drive product positioning and go-to-market launches for Roadie’s products, with a focus on the driver app. Translate product updates, UX/UI changes, and technical developments into clear narratives and integrated marketing plans. Partner across Product, Operations, Marketing, and Communications to build messaging frameworks, optimize Braze Canvas flows, and use performance, customer feedback, and competitive insights to improve adoption, engagement, and retention.

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Roadie
Roadie
1 day ago

Senior Product Marketing Specialist

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Last checked: 9 hours agoStatus: Live

Job Summary

Drive product positioning and go-to-market launches for Roadie’s products, with a focus on the driver app. Translate product updates, UX/UI changes, and technical developments into clear narratives and integrated marketing plans. Partner across Product, Operations, Marketing, and Communications to build messaging frameworks, optimize Braze Canvas flows, and use performance, customer feedback, and competitive insights to improve adoption, engagement, and retention.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define product positioning and lead go-to-market strategies and launches to drive awareness, adoption, and usage across driver segments.
  • •Partner with technology teams to translate product updates, feature releases, and UX/UI changes into driver communications.
  • •Build integrated product marketing plans to introduce, grow, and mature product offerings.
  • •Develop messaging frameworks, value propositions, and content aligned to driver journeys for diverse audiences.
  • •Optimize Braze Canvas flows and use performance and customer feedback to inform recommendations for product roadmaps and GTM teams.

Pay and Benefits

Perks:Health Insurance401kLearning BudgetPaid LeaveRemote WorkPaid Sabbatical

Key Requirements

  • •4+ years of product marketing experience, including messaging, positioning, competitive research, sales enablement, and GTM strategy; product launch experience preferred.
  • •Ability to influence and drive outcomes across cross-functional teams (Sales, Marketing, Product, Operations).
  • •Strong storytelling and communication skills to translate complex product capabilities into narratives for technical and non-technical audiences.
  • •Curiosity about market trends, customer behavior, and emerging opportunities.
  • •Excellent project management skills managing complex initiatives across multiple stakeholders.
Experience:4+ years
Skills:StorytellingCommunicationInfluencingProject managementCollaboration
Languages:English
Tech Stack:Braze CanvasBrazeUX/UI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Roadie
Operates a crowdsourced, same-day and last-mile delivery platform that connects businesses and individuals with drivers already heading the right way to deliver packages quickly and efficiently across the U.S.
Industry: Last Mile Delivery
Company Size: Large (251 to 1,000 employees)
Growth: Growth Stage Startup
Headquarters: Atlanta, United States
Founded: 2014
WebsiteLinkedIn