Senior Marketing Specialist

Delivery Hero
Kuala Lumpur
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Project management","Collaboration","Analytical thinking","Stakeholder influence without authority"]

Drive TabSquare’s B2B growth by owning go-to-market strategy and executing targeted demand-generation campaigns. Lead product launches, translate complex product capabilities into compelling messaging, and shape the brand narrative for B2B audiences. Partner with sales on enablement collateral, run end-to-end lead generation via email, SMS, and WhatsApp, and use CRM/marketing automation (HubSpot, Salesforce) to measure ROI and optimize conversion funnels across APAC markets.

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FursaFursa
Delivery Hero
Delivery Hero
1 day ago

Senior Marketing Specialist

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Last checked: 22 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Drive TabSquare’s B2B growth by owning go-to-market strategy and executing targeted demand-generation campaigns. Lead product launches, translate complex product capabilities into compelling messaging, and shape the brand narrative for B2B audiences. Partner with sales on enablement collateral, run end-to-end lead generation via email, SMS, and WhatsApp, and use CRM/marketing automation (HubSpot, Salesforce) to measure ROI and optimize conversion funnels across APAC markets.
Location: Kuala Lumpur
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own TabSquare’s go-to-market strategy and execute targeted demand-generation campaigns to impact the bottom line.
  • •Lead B2B product launch initiatives, including feature storytelling and market adoption.
  • •Define and refine B2B brand and product messaging, including customer success stories and marketing assets.
  • •Partner with sales on sales enablement by equipping the team with narratives and deal-closing collateral.
  • •Design and run end-to-end lead generation campaigns (EDM, SMS, WhatsApp) and use CRM/marketing automation to track ROI and optimize conversion funnels.
Travel: Low travel

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • •3–5 years of experience in marketing, product marketing, or related roles.
  • •Proven track record of successful product launches and marketing campaigns.
  • •Past experience drafting, sending, and tracking EDM, SMS, and Whatsapp campaigns.
  • •Strong written and verbal communication plus excellent project management to manage multiple tasks simultaneously.
Experience:3-5 yearsB2BProduct marketing
Education:Bachelor's in Marketing, Business, Communications (or a related field)
Skills:CommunicationProject managementCollaborationAnalytical thinkingStakeholder influence without authority
Languages:English
Tech Stack:HubSpotSalesforceMailchimpSendgridEDMSMSWhatsAppCRMMarketing automation

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
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Glassdoor: 3.4
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