Growth Marketing Lead, Self Serve (PLG)

Rippling
New York, San Francisco
Workplace: OnsiteFull timeUSD 147,000 - 257,250 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Collaboration","Project management","Problem-solving","Leadership"]

Lead Rippling's self-serve product-led growth (PLG) marketing to drive adoption, signups, and revenue with limited sales interaction. Own end-to-end PLG strategy across marketing, product and GTM, build experimentation engine, collaborate cross-functionally, work with analytics to measure funnel KPIs, and scale a team from 0 to 1 and beyond.

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Rippling
Rippling
8 months ago

Growth Marketing Lead, Self Serve (PLG)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead Rippling's self-serve product-led growth (PLG) marketing to drive adoption, signups, and revenue with limited sales interaction. Own end-to-end PLG strategy across marketing, product and GTM, build experimentation engine, collaborate cross-functionally, work with analytics to measure funnel KPIs, and scale a team from 0 to 1 and beyond.
Location: New York, San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop the strategy and execute a plan to maximize the outcomes of a product led growth motion to sign up and go straight to using full functionality.
  • •Build an experimentation engine within the team and optimize via test and learn.
  • •Collaborate cross-functionally to build and iterate on campaigns; partner with growth stakeholders to execute PLG campaigns and share learnings and results.
  • •Partner with analytics to create a measurement ecosystem to track leading indicators and KPIs throughout the funnel and maximize ROI.
  • •Own the outcomes driven by marketing, growth and product on our self-serve attainment.

Pay and Benefits

Salary: USD 147,000 - 257,250 annually

Key Requirements

  • •6+ years of experience in growth, product, PLG, building companies or general management; must have experience owning an end-to-end product.
  • •Proven ability to build product-market fit and scale distribution from owned and unowned channels.
  • •Self-starter with bias toward action and ability to manage multiple priorities in a fast-paced environment; strong cross-functional collaboration and project management.
  • •Outstanding written and verbal communication skills.
  • •Experience hiring, building, and retaining world-class teams (nice to have).
Experience:6+ yearsPLGGrowthSaaS
Skills:CommunicationCollaborationProject managementProblem-solvingLeadership
Languages:English

Eligibility

Visa:US citizen/visa only
Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Rippling
Provides an all-in-one HR, payroll, IT and finance platform that helps companies manage employees, benefits, payroll, devices, and apps through a single unified system.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2016
Glassdoor
Glassdoor: 4.4
WebsiteLinkedIn