Texas Capital Bancshares

3 weeks ago

Product Owner, SFMC & Data Cloud

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead Salesforce Marketing Cloud (SFMC) and Data Cloud initiatives, translating marketing goals into scalable, data-driven solutions. Own the SFMC platform roadmap, release management, automation/journey setup, and data enablement, ensuring seamless integration with Salesforce and the Customer Data Platform. Serve as the business SFMC subject matter expert across personalization, deliverability, governance, and customer communications, while aligning marketing, technology, and analytics strategies to optimize campaign performance and data quality.

Location: Dallas, Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Translate marketing goals into SFMC solutions and data enablement strategies with the Technology team to support scalable campaign execution.
•Own the SFMC platform, solution roadmap, release management, and support; partner with stakeholders and the product team to validate requirements.
•Act as SFMC subject matter expert for automation, personalization, deliverability, and governance, ensuring data quality and compliance.
•Bridge marketing, technology, and analytics teams to align data strategies with business priorities and technical feasibility.
•Manage customer communication across email, Cloud Pages, and subscription lists, including population via SFMC Automations/Journeys from data extensions and analysis of mapping/transformation logic.

Pay and Benefits

Perks:Health InsuranceWellness StipendFertilityLife InsuranceDisability InsuranceRetirement Savings401k MatchPaid LeavePaid Holidays

Key Requirements

•Bachelor’s degree in Computer Science, Marketing, Data Science, or a related field.
•At least 5 years of experience as a Product Manager, Data Product Owner, or Business Analyst focused on customer data, Martech, or data platforms.
•Familiarity with Customer Data Platforms, preferably Salesforce Data Cloud and Salesforce Marketing Cloud, and experience with data integration processes.
•Experience with CRM (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies.
•Strong proficiency in SQL and data visualization (e.g., Tableau, Power BI) to interpret campaign data and optimize performance.

Experience:5+ yearsMartechCustomer data platformsData integration

Education:Bachelor's in Bachelors (Computer Science, Marketing, Data Science, or related field)

Skills:CommunicationOrganizational skills

Tech Stack:SalesforceSalesforce Marketing CloudSFMCData CloudCustomer Data PlatformCDPSQLGoogle AnalyticsAdobe AnalyticsTableauPower BISales CloudCloud PagesMulti-Org Connector

Company Brief

Texas Capital Bancshares

Industry: Banking

Website

Loading job details...

Preparing the role view and application actions.

Texas Capital Bancshares

3 weeks ago

Product Owner, SFMC & Data Cloud

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Dallas, Austin

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Translate marketing goals into SFMC solutions and data enablement strategies with the Technology team to support scalable campaign execution.
•Own the SFMC platform, solution roadmap, release management, and support; partner with stakeholders and the product team to validate requirements.
•Act as SFMC subject matter expert for automation, personalization, deliverability, and governance, ensuring data quality and compliance.
•Bridge marketing, technology, and analytics teams to align data strategies with business priorities and technical feasibility.
•Manage customer communication across email, Cloud Pages, and subscription lists, including population via SFMC Automations/Journeys from data extensions and analysis of mapping/transformation logic.

Pay and Benefits

Perks:Health InsuranceWellness StipendFertilityLife InsuranceDisability InsuranceRetirement Savings401k MatchPaid LeavePaid Holidays

Key Requirements

•Bachelor’s degree in Computer Science, Marketing, Data Science, or a related field.
•At least 5 years of experience as a Product Manager, Data Product Owner, or Business Analyst focused on customer data, Martech, or data platforms.
•Familiarity with Customer Data Platforms, preferably Salesforce Data Cloud and Salesforce Marketing Cloud, and experience with data integration processes.
•Experience with CRM (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies.
•Strong proficiency in SQL and data visualization (e.g., Tableau, Power BI) to interpret campaign data and optimize performance.

Experience:5+ yearsMartechCustomer data platformsData integration

Education:Bachelor's in Bachelors (Computer Science, Marketing, Data Science, or related field)

Skills:CommunicationOrganizational skills

Tech Stack:SalesforceSalesforce Marketing CloudSFMCData CloudCustomer Data PlatformCDPSQLGoogle AnalyticsAdobe AnalyticsTableauPower BISales CloudCloud PagesMulti-Org Connector

Company Brief

Texas Capital Bancshares

Industry: Banking

Website