Agoda

1 day ago

ABM & Lead Generation Specialist (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own strategic-account ABM plays and a bounded 1:many lead generation motion for enterprise prospects. Research targets, map buying committees, and create tailored account assets to expand relationships. Partner closely with BD/Sales to run and optimize multi-channel campaigns in a marketing automation platform, manage measurement/KPIs, and graduate warming accounts into deeper 1:1 tiers—while driving pipeline influence and meetings generation.

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Research and target accounts to form a point of view on product fit and relationship expansion.
•Run a capped 1:many ABM lead generation motion using templated, segment-level campaigns to open accounts and book BD meetings.
•Map the buying committee and design/adapt account plays and bespoke assets for strategic accounts.
•Partner with BD/Sales to run and optimize campaigns in the marketing automation platform.
•Own the measurement layer, including KPIs and dashboards, to track pipeline influence and deal velocity.

Key Requirements

•4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
•Account research and buying-committee mapping to build an account dossier and stakeholder map.
•Multi-channel campaign orchestration with multi-touch, multi-stakeholder execution (email, LinkedIn, events, direct).
•Ability to sell a portfolio and articulate an expansion path based on the right product/solution for the buyer.
•CRM and marketing automation platform fluency (e.g., Salesforce; Pardot/Marketing Cloud Account Engagement; HubSpot or Marketo).

Skills:Executive communicationData literacyWritingCampaign orchestrationStakeholder mapping

Certifications:ABM certification (ITSMA or equivalent)

Languages:English

Tech Stack:SalesforcePardotMarketing Cloud Account EngagementHubSpotMarketoEmailLinkedInMarketing automationCRMKPIsDashboards6senseDemandbaseZoomInfoBomboraITSMA

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn

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Agoda

1 day ago

ABM & Lead Generation Specialist (Bangkok-based, relocation provided)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Bangkok

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Research and target accounts to form a point of view on product fit and relationship expansion.
•Run a capped 1:many ABM lead generation motion using templated, segment-level campaigns to open accounts and book BD meetings.
•Map the buying committee and design/adapt account plays and bespoke assets for strategic accounts.
•Partner with BD/Sales to run and optimize campaigns in the marketing automation platform.
•Own the measurement layer, including KPIs and dashboards, to track pipeline influence and deal velocity.

Key Requirements

•4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
•Account research and buying-committee mapping to build an account dossier and stakeholder map.
•Multi-channel campaign orchestration with multi-touch, multi-stakeholder execution (email, LinkedIn, events, direct).
•Ability to sell a portfolio and articulate an expansion path based on the right product/solution for the buyer.
•CRM and marketing automation platform fluency (e.g., Salesforce; Pardot/Marketing Cloud Account Engagement; HubSpot or Marketo).

Skills:Executive communicationData literacyWritingCampaign orchestrationStakeholder mapping

Certifications:ABM certification (ITSMA or equivalent)

Languages:English

Tech Stack:SalesforcePardotMarketing Cloud Account EngagementHubSpotMarketoEmailLinkedInMarketing automationCRMKPIsDashboards6senseDemandbaseZoomInfoBomboraITSMA

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda

Industry: TravelTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Singapore, Singapore

Founded: 2005

Glassdoor: 3.8

Website LinkedIn