Sr. Manager, Global Brand Out of Home (OOH)

Crocs Inc.
United States
Workplace: HybridFull timeUSD 125,000 - 135,000Function: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Data-driven","Consumer-centric","Creative problem solving","Negotiation","Project management"]

Lead the global strategic development of Crocs’ out-of-home (OOH) media, driving brand consideration, awareness, and new customer growth. Own the development and execution of OOH plans across North America for key product stories, collaborating with Brand Media and cross-functional partners to align with integrated seasonal plans. Partner with vendors to identify innovation opportunities and translate insights into actionable OOH strategy and reporting.

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Crocs Inc.
Crocs Inc.
2 days ago

Sr. Manager, Global Brand Out of Home (OOH)

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead the global strategic development of Crocs’ out-of-home (OOH) media, driving brand consideration, awareness, and new customer growth. Own the development and execution of OOH plans across North America for key product stories, collaborating with Brand Media and cross-functional partners to align with integrated seasonal plans. Partner with vendors to identify innovation opportunities and translate insights into actionable OOH strategy and reporting.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the development and execution of brand OOH plans across North America for key product stories.
  • •Work cross-functionally to ensure OOH campaigns and content support the seasonal integrated marketing plan.
  • •Collaborate with the Brand Media team to align OOH with global brand media strategy.
  • •Partner with internal teams to transition from strategy and planning to execution and reporting, maintaining frequent communication for alignment.
  • •Build and maintain vendor relationships and communicate with International Markets on local trends to optimize OOH approach.

Pay and Benefits

Salary: USD 125,000 - 135,000
Perks:MedicalDentalVisionLife Insurance401kPaid LeaveLong-term DisabilityEmployee Assistance

Key Requirements

  • •Bachelor’s degree or equivalent experience.
  • •At least 8+ years of extensive experience in OOH media with a strong foundation in brand.
  • •Significant experience strategically planning and managing paid media across the marketing funnel.
  • •Experience planning and buying across OOH media sectors (traditional, digital, experiential, etc.).
  • •Advanced analytical skills to translate complex data, trends, and insights into actionable strategy.
Experience:8+ yearsOOH mediaRetailFootwearBrand marketing
Education:Bachelor's
Skills:Data-drivenConsumer-centricCreative problem solvingNegotiationProject management

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn