Senior Lifecycle Marketer

Fora
New York
Workplace: OnsiteFull timeUSD 160,000 - 220,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Analytical thinking","Strategic planning","Independent execution","Cross-functional collaboration","Written communication"]

Own end-to-end lifecycle marketing programs that drive advisor activation, engagement, productivity, and retention. Translate business goals into lifecycle strategies, segmentation, testing plans, and measurement frameworks. Build and optimize onboarding and reengagement journeys to improve time to first booking and commission, partnering with Analytics, RevOps, Data, and cross-functional teams to turn insights into scalable programs and clear recommendations.

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FursaFursa
Fora
Fora
3 weeks ago

Senior Lifecycle Marketer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle marketing programs that drive advisor activation, engagement, productivity, and retention. Translate business goals into lifecycle strategies, segmentation, testing plans, and measurement frameworks. Build and optimize onboarding and reengagement journeys to improve time to first booking and commission, partnering with Analytics, RevOps, Data, and cross-functional teams to turn insights into scalable programs and clear recommendations.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own lifecycle program areas end to end (activation, advisor progression, retention/reengagement, or event lifecycle), accountable for strategy, execution, measurement, and results.
  • •Translate business objectives into hypotheses, segmentation, journey designs, and measurement plans.
  • •Build and maintain program roadmaps, balancing new initiatives and optimizations based on advisor behavior and performance data.
  • •Design segmented onboarding and activation journeys to improve time to first booking and time to first commission.
  • •Drive a rigorous testing roadmap across messaging, channel mix, cadence, segmentation, and journey design; define metrics, reporting, and insights with cross-functional partners.

Pay and Benefits

Salary: USD 160,000 - 220,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVision401kCommuter BenefitsMeal AllowanceEquityWellness Stipend

Key Requirements

  • •6+ years of experience in CRM, lifecycle, marketplace growth marketing, or a related discipline, owning a program or channel from strategy through execution.
  • •Independently translate ambiguous business goals into testable hypotheses, execution plans, and launched programs.
  • •Hands-on experience with marketing automation/CRM platforms such as HubSpot, Braze, Iterable, or Salesforce Marketing Cloud, including sophisticated segmentation and journey logic.
  • •Strong analytical skills to build testing plans, interpret cohort and funnel performance, and use data/dashboards to make decisions.
  • •Experience partnering across Sales, Product, Analytics, Data, and customer/advisor experience teams; excellent written communication and messaging judgment.
Experience:6+ yearsMarketplace growth marketingTravelHospitalitySupply side marketplace
Skills:Analytical thinkingStrategic planningIndependent executionCross-functional collaborationWritten communication
Languages:English
Tech Stack:CRMHubSpotBrazeIterableSalesforce Marketing CloudMarketing automationSegmentationJourney logicTesting plansDashboardsSQLLookerAmplitudeAI tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fora
Fora is a travel technology company offering corporate travel management solutions and tools to streamline business travel booking, expense control, and traveler support for organizations.
Industry: TravelTech
Website