Manager Retail Operation Excellence (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 3-5 yearsEducation: bachelorsSkills: ["Data analysis","Logical thinking","Project management","Stakeholder management","Communication"]

Own omni-channel retail execution by translating RED and Enterprise WeChat priorities into scalable operating models for stores. Build private-domain engagement and lifecycle tactics that drive conversion, repurchase, and long-term value, supported by content libraries, EW standards, training, and performance governance. Manage RED account/content operations and KPI tracking, coordinate CRM and data sync, and lead HQ-to-store rollout across cross-functional partners.

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FursaFursa
Adidas
Adidas
1 day ago

Manager Retail Operation Excellence (Shanghai, SH, CN)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own omni-channel retail execution by translating RED and Enterprise WeChat priorities into scalable operating models for stores. Build private-domain engagement and lifecycle tactics that drive conversion, repurchase, and long-term value, supported by content libraries, EW standards, training, and performance governance. Manage RED account/content operations and KPI tracking, coordinate CRM and data sync, and lead HQ-to-store rollout across cross-functional partners.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Translate omni-channel retail priorities into scalable store operating models across RED discovery, Enterprise WeChat engagement, and consumer retention.
  • •Design and govern EW private-domain operating models, including lifecycle engagement, content/messaging assets, standards, and community guidelines.
  • •Manage RED KOS growth operations: content production mechanisms, account operations, performance management, and continuous optimization.
  • •Integrate and align EW with CRM for lifecycle support, including member recruitment and bidirectional sync of member identity and engagement data.
  • •Lead training, guidance, and cross-functional coordination to drive HQ-to-store execution quality and performance against KPIs.

Key Requirements

  • •Bachelor’s degree or above in business, marketing, or related fields.
  • •3–5 years of retail experience, including at least 3 years in CRM, private-domain operation, digital consumer engagement, social commerce, or omni-channel business.
  • •Mandatory experience with Enterprise WeChat or RED.
  • •Experience supporting investment planning, rollout, enablement, or multi-stakeholder HQ-to-store initiatives.
  • •Fluent Mandarin and professional English communication skills.
Experience:3-5 yearsRetailOmni-channel retailSocial commerceCRMPrivate-domain operation
Education:Bachelor's in business, marketing, or related fields
Skills:Data analysisLogical thinkingProject managementStakeholder managementCommunication
Languages:MandarinEnglish
Tech Stack:REDEnterprise WeChatWeChat mini programCRMAIWeChat

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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