Marketing Strategy & Operations Manager

Ashby
United States, Canada
Workplace: RemoteFull timeUSD 150,000 - 207,000 annuallyFunction: Business OperationsExperience: 7+ yearsSkills: ["Data analysis","Data visualization","Analytical skills","Data-driven decision making","Business acumen"]

Own Ashby’s end-to-end marketing operations foundation within Revenue Operations: implement tracking and attribution (UTMs, HubSpot lead source), design automation workflows, and build dashboards for SEO, web analytics, lead generation, and campaign effectiveness. Partner with the VP of Marketing on CAC and pipeline-measurement strategy, ensure data governance and privacy compliance (GDPR/CCPA), and serve as the marketing technology SME across lead management and automation rules.

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Ashby
Ashby
4 days ago

Marketing Strategy & Operations Manager

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Job Summary

Own Ashby’s end-to-end marketing operations foundation within Revenue Operations: implement tracking and attribution (UTMs, HubSpot lead source), design automation workflows, and build dashboards for SEO, web analytics, lead generation, and campaign effectiveness. Partner with the VP of Marketing on CAC and pipeline-measurement strategy, ensure data governance and privacy compliance (GDPR/CCPA), and serve as the marketing technology SME across lead management and automation rules.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Implement and maintain marketing campaign tracking, including UTM parameter implementation and HubSpot lead source attribution.
  • •Lead design and execution of complex marketing automation workflows.
  • •Build and maintain marketing dashboards for SEO performance, website analytics, lead generation metrics, and campaign effectiveness, and deliver recurring metric reports with insights.
  • •Provide cross-functional leadership within Revenue Operations by aligning marketing operations priorities with Marketing, RevOps, and Business Systems and documenting processes.
  • •Develop data governance frameworks, manage data segmentation, ensure GDPR/CCPA compliance, and regularly audit systems for data integrity and security.

Pay and Benefits

Salary: USD 150,000 - 207,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveLearning BudgetEquipment Budget

Key Requirements

  • •7+ years of experience in marketing strategy and operations or a similar role.
  • •SQL knowledge and experience manipulating data.
  • •Strong business acumen with marketing metrics and reporting.
  • •Advanced expertise in marketing automation, lead management, and campaign attribution.
  • •Experience with web analytics tools like Google Analytics and Adobe Analytics, plus knowledge of GDPR/CCPA compliance requirements.
Experience:7+ years
Skills:Data analysisData visualizationAnalytical skillsData-driven decision makingBusiness acumen
Tech Stack:HubSpotUTMSQLGoogle AnalyticsAdobe AnalyticsHeap AnalyticsLookerAPI integrationsWebhooks

Company Brief

Ashby
Ashby builds an all‑in‑one recruiting platform (ATS, CRM, scheduling, analytics and AI features) that helps high‑growth companies streamline hiring, improve candidate experience, and deliver data‑driven talent decisions.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2018
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor