Growth - Lifecycle Lead

OpenAI
San Francisco, New York
Workplace: HybridFull timeUSD 239,000 - 325,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Cross-functional communication","Systems-oriented leadership","Experimentation judgment","Governance","Measurement judgment"]

Own and drive the lifecycle strategy for an owned-channel engagement capability across the company. Partner with Engineering, Product, Data Science, and Analytics to build the orchestration and deployment platform for identity, audiences, eligibility, consent, triggers, decisioning, experimentation, and observability. Define scalable deployment workflows and launch/optimize evergreen journeys across email, push, and in-product messaging while building measurement tied to retention and incremental value.

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FursaFursa
OpenAI
OpenAI
1 month ago

Growth - Lifecycle Lead

āœ“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 39 minutes agoStatus: Live

Job Summary

Own and drive the lifecycle strategy for an owned-channel engagement capability across the company. Partner with Engineering, Product, Data Science, and Analytics to build the orchestration and deployment platform for identity, audiences, eligibility, consent, triggers, decisioning, experimentation, and observability. Define scalable deployment workflows and launch/optimize evergreen journeys across email, push, and in-product messaging while building measurement tied to retention and incremental value.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • ā€¢Set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
  • ā€¢Partner with Engineering, Product, Data Science, and Analytics to shape tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, experimentation, localization, quality assurance, and observability.
  • ā€¢Define scalable deployment workflows (self-service and centrally supported paths) including intake, templates, approvals, governance, service levels, and incident response.
  • ā€¢Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
  • ā€¢Design, launch, iterate, and optimize templates and journeys across email, push, and in-product messaging; build measurement tying delivery and engagement to retained activity and incremental value.

Pay and Benefits

Salary: USD 239,000 - 325,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • ā€¢10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global consumer or subscription business.
  • ā€¢Built and scaled lifecycle tooling or platforms with Engineering across multiple teams, products, audiences, or markets.
  • ā€¢Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems (coding not required).
  • ā€¢Experience designing evergreen journeys that move users from message to product value and durable behavior.
  • ā€¢Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value.
Experience:10+ yearsLifecycleCRMRetentionGrowthProduct marketingMarketing technologyConsumerSubscription business
Skills:Cross-functional communicationSystems-oriented leadershipExperimentation judgmentGovernanceMeasurement judgment
Tech Stack:APIsEvent modelsIdentity modelsData pipelinesSegmentationTriggeringDecisioningExperimentationDeployment systemsOrchestrationObservability

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALLĀ·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor