Measurement Partner, GMPT, EUI

TikTok
London
Workplace: OnsiteFull timeFunction: Quality & Regulatory (Non-Software)Skills: ["Communication","Storytelling","Consultative mindset","Analytical problem-solving","Stakeholder management"]

Advance TikTok’s measurement agenda in a key growth market by partnering with advertisers and agencies. You’ll design measurement strategies and end-to-end measurement plans across branding and performance use cases, lead analytical projects and custom studies, and translate findings into clear recommendations for client investment and business outcomes. Work cross-functionally with Sales and product/marketing teams to drive adoption of measurement solutions and scale best practices, while shaping market and product feedback.

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TikTok
TikTok
1 day ago

Measurement Partner, GMPT, EUI

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Job Summary

Advance TikTok’s measurement agenda in a key growth market by partnering with advertisers and agencies. You’ll design measurement strategies and end-to-end measurement plans across branding and performance use cases, lead analytical projects and custom studies, and translate findings into clear recommendations for client investment and business outcomes. Work cross-functionally with Sales and product/marketing teams to drive adoption of measurement solutions and scale best practices, while shaping market and product feedback.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Quality & Regulatory (Non-Software)
Seniority: Mid level

Key Responsibilities

  • •Drive adoption and growth of TikTok’s core measurement solutions and methodologies across the designated market.
  • •Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
  • •Design and implement end-to-end measurement plans using 1st-party and 3rd-party solutions across branding and performance use cases.
  • •Lead advanced analytical projects and custom studies that provide clear proof points on TikTok’s effectiveness.
  • •Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.

Key Requirements

  • •Significant experience in digital advertising, marketing analytics, media measurement, market research, or a related field.
  • •Strong understanding of advertising measurement methodologies across brand and performance use cases, including 1st-party and 3rd-party approaches.
  • •Proven ability to translate data and insights into strategic recommendations that influence client investment decisions and business outcomes.
  • •Experience managing external stakeholders, including advertisers, agencies, and/or research partners.
  • •Strong project management skills to manage multiple priorities in a fast-paced environment.
Experience:Digital advertisingMarketing analyticsMedia measurementMarket research
Skills:CommunicationStorytellingConsultative mindsetAnalytical problem-solvingStakeholder management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn