Chief Marketing Officer

Weave
United States
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Strategic thinking","Communication","Collaboration","Mentoring"]

We’re seeking a CMO to evolve and scale a multi-channel marketing engine for a B2B SaaS healthcare-focused company. You’ll partner with Sales leadership to drive pipeline and revenue, lead a ~50-person team, own vertical go-to-market strategies, and position the company as an AI-driven leader in healthcare communications while optimizing spend and ROI.

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FursaFursa
Weave
Weave
5 months ago

Chief Marketing Officer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

We’re seeking a CMO to evolve and scale a multi-channel marketing engine for a B2B SaaS healthcare-focused company. You’ll partner with Sales leadership to drive pipeline and revenue, lead a ~50-person team, own vertical go-to-market strategies, and position the company as an AI-driven leader in healthcare communications while optimizing spend and ROI.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute a multi-year marketing strategy aligned to company growth, efficiency, and market expansion goals.
  • •Partner with the CRO in shared accountability for pipeline creation and revenue performance, aligning inbound, outbound, lifecycle, and emerging product-led motions.
  • •Evolve inbound-led growth engine to improve efficiency, reduce cost structure, and increase predictable pipeline contribution.
  • •Strengthen brand positioning across SMB and large-group healthcare verticals, ensuring differentiated and compelling market presence.
  • •Lead product marketing strategy, including vertical go-to-market execution, competitive positioning, messaging clarity, and launch excellence.

Key Requirements

  • •15+ years of progressive marketing leadership experience, including senior executive experience within a B2B SaaS organization.
  • •Proven success scaling a multi-channel marketing engine in an inbound-led environment with meaningful outbound partnership.
  • •Demonstrated ability to improve marketing efficiency and optimize cost structure while sustaining growth.
  • •Experience serving SMB markets, driving successful up-market expansion, and leading verticalized go-to-market strategies.
  • •Strong partnership track record with Sales leadership, including shared accountability for pipeline and revenue commitments.
Experience:15+ yearsB2B SaaSHealthcare
Skills:LeadershipStrategic thinkingCommunicationCollaborationMentoring
Tech Stack:AIData analyticsAutomation

Company Brief

Weave
Provides an integrated communications and customer engagement platform for small and medium businesses, offering phone, messaging, appointment reminders, payments, and CRM tools to improve customer relationships and practice operations.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Lehi, United States
Founded: 2008
WebsiteLinkedIn