Commercial Lead – DMS

Keyloop
United Kingdom
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceSkills: ["Cross-functional influence","Client-facing communication","Strategic thinking","Commercial judgment"]

Own the go-to-market strategy for Keyloop’s Dealer Management System (DMS), acting as the domain SME for how it’s positioned, sold, and defended. Identify and prioritize the largest DMS opportunities (including OEM programmes), lead major DMS pitches and RFP responses, and partner with Product, Sales, and Partners to define sales plays, packaging, partner requirements, and customer outcomes.

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Keyloop
Keyloop
4 days ago

Commercial Lead – DMS

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the go-to-market strategy for Keyloop’s Dealer Management System (DMS), acting as the domain SME for how it’s positioned, sold, and defended. Identify and prioritize the largest DMS opportunities (including OEM programmes), lead major DMS pitches and RFP responses, and partner with Product, Sales, and Partners to define sales plays, packaging, partner requirements, and customer outcomes.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Identify and prioritize the biggest global DMS opportunities, including OEM programmes, to drive scaled growth.
  • •Act as client-facing SME on major DMS pitches and RFPs to help sales and account teams win.
  • •Work with Product and Sales leadership to build strategy that strengthens how DMS is sold across every sales motion.
  • •Define how DMS is packaged across sales channels and keep DMS class-leading through competitive and customer insights feeding the roadmap.
  • •Own the DMS Sales Play (including competitive displacement narrative), define partner requirements, and drive adoption while tracking customer results to defend and grow the base.

Key Requirements

  • •Deep expertise in DMS, ERP, or mission-critical operational systems, with credibility with C-level clients.
  • •Experience shaping go-to-market strategy for complex, long-cycle enterprise products, including RFPs.
  • •Track record working with Product and Partner teams to scale into large accounts and OEM programmes.
  • •Comfortable proving customer outcomes and using them commercially.
  • •Strong cross-functional influence without formal authority over sales, product, or partner teams.
Experience:DMSERPEnterprise productsRFPsOEM programmes
Skills:Cross-functional influenceClient-facing communicationStrategic thinkingCommercial judgment

Company Brief

Keyloop
Provides dealer management systems and software solutions for automotive retailers and manufacturers, covering sales, service, parts, and connected retail tools to streamline dealership operations and digital customer experiences.
Industry: Automotive
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Belfast, United Kingdom
Founded: 2018
WebsiteLinkedIn