Creative Director, Growth

Pelago
United States
Workplace: HybridFull timeUSD 200,000 - 230,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Communication","Creative strategy presentation","Creative experimentation discipline"]

Own the creative system behind member acquisition, guiding the full campaign arc from data-driven insights to shipped execution. Define creative direction and evolve Pelago’s growth creative voice across email, direct mail, SMS, and landing pages. Develop testable hypotheses, run experimentation with Growth partners, and maintain quality while doing hands-on design work using AI tools. Lead creative capability and scalable messaging/visual infrastructure for a high-ownership growth team.

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FursaFursa
Pelago
Pelago
3 months ago

Creative Director, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the creative system behind member acquisition, guiding the full campaign arc from data-driven insights to shipped execution. Define creative direction and evolve Pelago’s growth creative voice across email, direct mail, SMS, and landing pages. Develop testable hypotheses, run experimentation with Growth partners, and maintain quality while doing hands-on design work using AI tools. Lead creative capability and scalable messaging/visual infrastructure for a high-ownership growth team.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own end-to-end creative direction for the member acquisition funnel, from campaign concept to shipped execution.
  • •Run the campaign concepting process by identifying insights and translating them into coherent cross-channel campaigns.
  • •Develop testable creative hypotheses and iterate creative strategy based on experimentation results.
  • •Own campaign messaging platforms (insight, angle, claim hierarchy) while maintaining a high quality bar, including hands-on copy and design when needed.
  • •Build scalable creative infrastructure (messaging frameworks, copy templates, visual component libraries) and manage operational aspects of creative throughput.

Pay and Benefits

Salary: USD 200,000 - 230,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveLearning BudgetWellness StipendEquityPaid HolidaysParental Leave

Key Requirements

  • •6+ years of creative experience, including at least 2 years leading creative direction in a lead or director role.
  • •Experience managing or directing a creative or content function with direct reports preferred.
  • •Strong hands-on design execution across email, landing pages, direct mail, and digital campaigns.
  • •A portfolio showing both strategic campaign thinking and high-quality execution.
  • •Experience using AI tools in a creative workflow, with data-driven instincts for conversion optimization.
Experience:6+ yearsB2CB2B2CHealth techBenefitsSubscription environments
Skills:CommunicationCreative strategy presentationCreative experimentation discipline
Tech Stack:AI toolsEmailDirect mailSMSLanding pagesA/B testing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Pelago
Pelago develops mobile-first software and services that help local businesses connect with customers, manage bookings and loyalty, and run commerce or marketing programs through integrated digital experiences and merchant-facing tools.
Industry: SaaS
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