Principal Performance Marketing Specialist

Unifonic
Amman, Cairo
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical thinking","Ownership","Communication","Collaboration","Adaptability"]

Own full-funnel demand generation by building and optimizing performance marketing programs that turn paid and organic activities into qualified pipeline and revenue. Lead channel strategy across paid search, paid social, display, retargeting, and intent/ABM for key enterprise segments in MENA. Use data-driven attribution, funnel metrics, and experimentation (A/B testing, bidding, creatives) to improve pipeline efficiency while partnering with Marketing Ops, Product Marketing, and Sales.

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FursaFursa
Unifonic
Unifonic
2 months ago

Principal Performance Marketing Specialist

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Last checked: 4 hours agoStatus: Live

Job Summary

Own full-funnel demand generation by building and optimizing performance marketing programs that turn paid and organic activities into qualified pipeline and revenue. Lead channel strategy across paid search, paid social, display, retargeting, and intent/ABM for key enterprise segments in MENA. Use data-driven attribution, funnel metrics, and experimentation (A/B testing, bidding, creatives) to improve pipeline efficiency while partnering with Marketing Ops, Product Marketing, and Sales.
Location: Amman, Cairo
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and optimize full-funnel campaigns across paid search, paid social, display, and retargeting channels.
  • •Focus on pipeline efficiency metrics (e.g., CPL, CPA, cost per opportunity) and reduce vanity-metric dependence.
  • •Support account-based and intent-driven campaigns targeting key enterprise segments in MENA.
  • •Continuously test and optimize bidding strategies, audiences, and creatives to improve ROI.
  • •Improve landing page performance and conversion rates in collaboration with Web and Product teams, while ensuring accurate tracking and attribution across the funnel.

Pay and Benefits

Equity and Bonus:Equity
Perks:Annual BonusEquityPaid LeaveRemote Work

Key Requirements

  • •6+ years of B2B performance or growth marketing experience in SaaS, platform, or enterprise tech environments.
  • •Hands-on experience managing paid media campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
  • •Strong understanding of marketing automation, attribution, and funnel analytics.
  • •Experience with SEO, CRO, and web analytics tools to drive campaign performance.
  • •Proven ability to optimize campaigns based on data and performance insights; experience in MENA markets is preferred.
Experience:B2BSaaSEnterprise softwareMENA markets
Education:Bachelor's
Skills:Analytical thinkingOwnershipCommunicationCollaborationAdaptability
Languages:ArabicEnglish
Tech Stack:Google AdsLinkedIn AdsMetaProgrammatic platformsMarketing automationAttributionSEOCROWeb analyticsGA4Google Tag ManagerA/B testingABMCRMMarketing technology platforms

Company Brief

Unifonic
Provides a customer communication platform that helps businesses send SMS, WhatsApp, voice, and other omnichannel messages through APIs and workflow tools. Serves enterprises seeking to automate marketing, support, and transactional communications across the Middle East and beyond.
Industry: API Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Riyadh, Saudi Arabia
Founded: 2006
WebsiteLinkedIn