Substack

1 month ago

Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead Substack's paid acquisition strategy from scratch, owning end-to-end paid media across multiple channels, building a scalable and data-driven growth engine. Own experimentation, MMP infrastructure, and collaborations with product, data, and creator partnerships to acquire net-new app users efficiently while shaping the future of the growth team.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own paid acquisition end-to-end: strategy, execution, optimization, and reporting across Meta, Google UAC, YouTube, TikTok, podcast, and emerging channels
•Design and run rigorous experiments to find efficient CAC on net-new users — people who have never been on Substack before
•Build and manage our MMP infrastructure including deferred deep linking, in-app event tracking, and ad platform integrations
•Partner with creator partnerships to develop first-party ad creative featuring Substack writers, and establish the playbook for creator-led paid campaigns
•Build and maintain lookalike audience pipelines, working with our data team to turn high-quality install cohorts into scalable targeting seeds

Pay and Benefits

Salary: USD 170,000 - 210,000 annually

Equity and Bonus:Equity

Key Requirements

•5–8 years of experience in performance marketing or paid user acquisition, with meaningful time spent at a consumer subscription app or subscription media product
•Deep channel expertise across Meta and at least one other major channel (Google UAC, YouTube, TikTok); experience with podcast and influencer-driven acquisition is a plus
•Hands-on experience with an MMP (AppsFlyer strongly preferred) including attribution setup, deferred deep linking, event schema design, and fraud prevention
•Strong analytical foundation — you're comfortable in SQL, know your way around a data warehouse, and can build your own cohort analyses rather than waiting for a data team to do it for you
•Experience building lookalike audience pipelines and thinking rigorously about seed quality, audience overlap, and creative-audience fit

Experience:5-8 yearsSubscription appCreator economy

Skills:Analytical thinkingCommunicationCollaborationLeadership

Tech Stack:SQLAppsFlyerMMPDeferred deep linkingCohort analysisData warehouseMetaGoogle UACYouTubeTikTok

Company Brief

Substack

Provides a platform for writers to publish subscription-based newsletters, manage paid subscriptions, and connect directly with readers through email and web publishing tools.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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Substack

1 month ago

Growth Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own paid acquisition end-to-end: strategy, execution, optimization, and reporting across Meta, Google UAC, YouTube, TikTok, podcast, and emerging channels
•Design and run rigorous experiments to find efficient CAC on net-new users — people who have never been on Substack before
•Build and manage our MMP infrastructure including deferred deep linking, in-app event tracking, and ad platform integrations
•Partner with creator partnerships to develop first-party ad creative featuring Substack writers, and establish the playbook for creator-led paid campaigns
•Build and maintain lookalike audience pipelines, working with our data team to turn high-quality install cohorts into scalable targeting seeds

Pay and Benefits

Salary: USD 170,000 - 210,000 annually

Equity and Bonus:Equity

Key Requirements

•5–8 years of experience in performance marketing or paid user acquisition, with meaningful time spent at a consumer subscription app or subscription media product
•Deep channel expertise across Meta and at least one other major channel (Google UAC, YouTube, TikTok); experience with podcast and influencer-driven acquisition is a plus
•Hands-on experience with an MMP (AppsFlyer strongly preferred) including attribution setup, deferred deep linking, event schema design, and fraud prevention
•Strong analytical foundation — you're comfortable in SQL, know your way around a data warehouse, and can build your own cohort analyses rather than waiting for a data team to do it for you
•Experience building lookalike audience pipelines and thinking rigorously about seed quality, audience overlap, and creative-audience fit

Experience:5-8 yearsSubscription appCreator economy

Skills:Analytical thinkingCommunicationCollaborationLeadership

Tech Stack:SQLAppsFlyerMMPDeferred deep linkingCohort analysisData warehouseMetaGoogle UACYouTubeTikTok

Company Brief

Substack

Provides a platform for writers to publish subscription-based newsletters, manage paid subscriptions, and connect directly with readers through email and web publishing tools.

Industry: Publishing

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Series A

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn