Vertical Marketing Lead, Gaming

Socure
United States
Workplace: RemoteFull timeUSD 175,000 - 215,000 annuallyFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Problem-solving","Stakeholder management","Project management"]

Senior-level vertical marketing leader responsible for strategy and execution within a priority industry pod, owning vertical positioning, solution packaging, and partner GTM strategy to drive pipeline, revenue, and competitive differentiation. Collaborates with Product, Data Science, and RevOps to craft industry narratives, ICPs, and enablement that translate AI-driven capabilities into tangible customer value.

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FursaFursa
Socure
Socure
4 months ago

Vertical Marketing Lead, Gaming

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Senior-level vertical marketing leader responsible for strategy and execution within a priority industry pod, owning vertical positioning, solution packaging, and partner GTM strategy to drive pipeline, revenue, and competitive differentiation. Collaborates with Product, Data Science, and RevOps to craft industry narratives, ICPs, and enablement that translate AI-driven capabilities into tangible customer value.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and execute a vertical marketing strategy for your assigned GTM Pod.
  • •Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
  • •Partner with Product, Data Science, and Revenue Marketing to embed data-driven insights into vertical narratives.
  • •Translate AI-driven capabilities into industry-specific messaging for economic buyers and technical stakeholders.
  • •Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) to improve win rates.

Pay and Benefits

Salary: USD 175,000 - 215,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
  • •Proven ability to drive measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
  • •Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
  • •Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
  • •Analytical rigor with a track record of tying marketing programs to business outcomes; strong project management skills.
Experience:FintechIdentityFraudRiskSaaS
Skills:CommunicationCollaborationProblem-solvingStakeholder managementProject management
Languages:English

Company Brief

Socure
Provides AI-driven digital identity verification and fraud prevention solutions that analyze device, behavioral, and contextual data to detect synthetic identities, stop account takeover, and enable secure onboarding for banks, fintechs, and enterprises.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2012
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn