Global Social Media Director (FTC)

Jimmy Choo
London
Workplace: HybridContractGBP 85,000 - 93,000Function: Communications, PR & CommunityExperience: 10+ yearsSkills: ["Leadership","Analytical","Communication"]

Lead the global social media strategy and roadmap, defining how the brand shows up across digital platforms. Own channel-specific planning, emerging trend governance, and global social content direction, partnering with Creative, Brand, PR, Editorial, and Ecommerce. Drive platform innovation across major social networks and regional counterparts, develop community and creator/influencer programs, and deliver performance via KPIs and sentiment reporting using tools such as Lefty and Brandwatch.

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Jimmy Choo
Jimmy Choo
1 month ago

Global Social Media Director (FTC)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead the global social media strategy and roadmap, defining how the brand shows up across digital platforms. Own channel-specific planning, emerging trend governance, and global social content direction, partnering with Creative, Brand, PR, Editorial, and Ecommerce. Drive platform innovation across major social networks and regional counterparts, develop community and creator/influencer programs, and deliver performance via KPIs and sentiment reporting using tools such as Lefty and Brandwatch.
Location: London
Workplace: Hybrid
Employment Type: Contract
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Define and lead the global social media vision, strategy, and roadmap, including channel-specific strategies.
  • •Own global social content strategy and lead content direction while partnering with Creative, Brand, PR, Editorial, and Ecommerce.
  • •Drive platform expertise and innovation across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and regional platforms, including experimentation and AI tool evaluation.
  • •Develop community strategy and engagement standards, build creator partnerships, and scale a global affiliate creator program across platforms including ShopMy and LTK.
  • •Establish KPIs and executive reporting, including brand sentiment using tools such as Lefty and Brandwatch, and manage attribution, reporting, and optimization.

Pay and Benefits

Salary: GBP 85,000 - 93,000

Key Requirements

  • •10+ years in social media, digital marketing, or influencer marketing.
  • •Luxury, fashion, beauty, or premium brand experience.
  • •Proven experience leading global social strategy.
  • •Deep expertise across social platforms.
  • •Strong influencer and affiliate marketing experience with strong leadership, analytical, and communication skills.
Experience:10+ years
Skills:LeadershipAnalyticalCommunication
Tech Stack:METATikTokYouTubePinterestLinkedInFacebookSnapchatLRBDouyinWeChatWeiboLineLeftyBrandwatchShopMyLTKAI tools

Company Brief

Jimmy Choo
British luxury fashion brand known for high-end shoes, handbags, and accessories, founded by designer Jimmy Choo. Operates globally as part of a larger publicly listed fashion group, with a presence in retail, wholesale and e-commerce.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1996
WebsiteLinkedIn