Global Social Media Director (FTC)

Lead the global social media strategy and roadmap, defining how the brand shows up across digital platforms. Own channel-specific planning, emerging trend governance, and global social content direction, partnering with Creative, Brand, PR, Editorial, and Ecommerce. Drive platform innovation across major social networks and regional counterparts, develop community and creator/influencer programs, and deliver performance via KPIs and sentiment reporting using tools such as Lefty and Brandwatch.