Senior Manager - Shopper Marketing (ou Responsable Senior - Marketing Shopper)

Procter & Gamble
Toronto
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Collaboration","Problem-solving","Presentation"]

Senior Brand Manager leads the strategic and operational work of the Amazon and Regional brand team across categories. They plan and develop strategies to deliver brand growth, monitor brand performance, and apply retailer media to achieve material growth. The role partners with category, media, and retailer stakeholders, drives shopper insights, and guides vision behind multiple brands to win with consumers at the shelf.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Procter & Gamble
Procter & Gamble
3 months ago

Senior Manager - Shopper Marketing (ou Responsable Senior - Marketing Shopper)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Senior Brand Manager leads the strategic and operational work of the Amazon and Regional brand team across categories. They plan and develop strategies to deliver brand growth, monitor brand performance, and apply retailer media to achieve material growth. The role partners with category, media, and retailer stakeholders, drives shopper insights, and guides vision behind multiple brands to win with consumers at the shelf.
Location: Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the strategic and operational aspects of the Amazon and Regional brand team across all categories, including planning and development strategies for brand growth and monitoring brand strategies.
  • •Collaborate with category teams, media teams, retailers, and stakeholders; influence strategy and guide vision for multiple brands based on consumer needs and shopper insights.
  • •Apply retailer media best practices to deliver material growth, including managing Amazon Ads relationships and internal training on The Amazon Way.
  • •Drive key activations and roadmap changes with Amazon Ads and regional retailers to deliver value for P&G, including scaled activations (e.g., NHL Scale Plan, Spend Get).
  • •Communicate brand plans and objectives effectively; demonstrate proactive leadership to identify innovation opportunities and drive continuous improvement.

Key Requirements

  • •Bachelor's or Master’s degree from an accredited university, any major
Experience:4+ yearsCPGECommerceRetail media
Education:Bachelor's
Skills:CommunicationLeadershipCollaborationProblem-solvingPresentation
Languages:English
Tech Stack:Amazon AdsRetail mediaDigital marketingROASData analysis

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn