Category Manager, Special Projects (Travel) - TikTok Local Services

TikTok
Jakarta
Full timeFunction: Solutions Engineering & Sales EngineeringExperience: 4+ yearsSkills: ["Analytical thinking","Data interpretation","Stakeholder management","Cross-functional collaboration","High ownership"]

Manage and execute creator campaigns, special projects, and travel vertical initiatives for TikTok Local Services. Define data-driven strategy tied to business context, creator segmentation, and GMV goals; design incentive mechanics and operational workflows; and lead end-to-end campaign rollout with cross-functional partners. Analyze performance to identify drivers and optimization levers, continually refining strategies to increase creator activeness, content supply, and transactions.

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FursaFursa
TikTok
TikTok
1 month ago

Category Manager, Special Projects (Travel) - TikTok Local Services

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Manage and execute creator campaigns, special projects, and travel vertical initiatives for TikTok Local Services. Define data-driven strategy tied to business context, creator segmentation, and GMV goals; design incentive mechanics and operational workflows; and lead end-to-end campaign rollout with cross-functional partners. Analyze performance to identify drivers and optimization levers, continually refining strategies to increase creator activeness, content supply, and transactions.
Location: Jakarta
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop data-driven campaign strategies based on business context, creator segmentation, and GMV growth objectives.
  • •Design campaign mechanics, incentive structures, and operational workflows for creator participation and performance.
  • •Lead end-to-end execution of campaigns and special projects with high-quality rollout and cross-functional alignment.
  • •Partner with BD, Affiliate, Strategy, and Creator Management teams to ensure cohesive execution and shared accountability.
  • •Analyze outcomes and continuously improve strategy, design, and execution frameworks to boost creator activeness, content supply, and GMV.

Key Requirements

  • •4+ years managing end-to-end campaigns.
  • •Strong analytical thinking and ability to interpret data to drive business logic.
  • •Understanding of the e-commerce and affiliate industry landscape.
  • •High ownership mindset with agility and strong execution capability.
  • •Preferably experience working with creators, influencers, or KOLs.
Experience:4+ yearsE-commerceAffiliateCreator marketingInfluencer marketing
Skills:Analytical thinkingData interpretationStakeholder managementCross-functional collaborationHigh ownership

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn