Director Corp Comm & Public Relations HK & TW (Kwun Tong, HK)

Adidas
Hong Kong
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 15+ yearsEducation: bachelorsSkills: ["Strategic thinking","Stakeholder influence","Executive presence","Crisis communications leadership","Resilience"]

Lead corporate communications, public relations, and government affairs across Hong Kong and Taiwan. Own brand reputation protection by monitoring emerging socio-political issues, advising on narrative and risk mitigation, and representing the business in regulatory and trade forums. Develop corporate comms strategy, manage media relations and crisis communications, oversee PR/social/influencer content integration, and craft thought leadership and executive messaging for regional leadership.

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Adidas
Adidas
2 months ago

Director Corp Comm & Public Relations HK & TW (Kwun Tong, HK)

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Job Summary

Lead corporate communications, public relations, and government affairs across Hong Kong and Taiwan. Own brand reputation protection by monitoring emerging socio-political issues, advising on narrative and risk mitigation, and representing the business in regulatory and trade forums. Develop corporate comms strategy, manage media relations and crisis communications, oversee PR/social/influencer content integration, and craft thought leadership and executive messaging for regional leadership.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Catalyze corporate communications, PR, and government affairs impact by managing strategies for policy and stakeholder engagement.
  • •Identify and cultivate third-party voices (e.g., NGOs, government, advocacy groups) to support brand positioning and credibility.
  • •Monitor emerging socio-political and cultural trends and advise on proactive strategies to mitigate reputational risk.
  • •Develop and execute corporate communications strategy, including media relations and crisis communications for positive and sensitive developments.
  • •Oversee content and channel integration across PR, social, and influencer channels, including executive storytelling, speechwriting, thought leadership, and keynote placements for HK and Taiwan leadership.

Key Requirements

  • •Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Business, or a related field; Master’s degree preferred.
  • •15+ years of progressive leadership in corporate communications/public affairs/reputation management within global, matrixed organizations.
  • •Proven leadership of global teams and cross-regional communications in complex organizations.
  • •Excellent communication skills with fluency in written and spoken English and Chinese.
  • •Strong crisis communications leadership and deep expertise in media relations, digital/social communication, and brand storytelling.
Experience:15+ years
Education:Bachelor's in Communications, Public Relations, Journalism, Marketing, Business, or related field
Skills:Strategic thinkingStakeholder influenceExecutive presenceCrisis communications leadershipResilience
Languages:EnglishCantoneseMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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