2 days ago

TikTok Shop - B2B Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own B2B marketing strategy for TikTok Shop in the US, shaping value propositions and narratives to drive seller awareness, consideration, and adoption. Create campaign assets such as case studies and seller education, and plan integrated online and offline programs across events, webinars, social, partnerships, and content. Partner with cross-functional teams to build scalable go-to-market strategies and manage marketing planning, budgets, KPIs, and business reviews.

Location: Los Angeles

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers.
•Define unique value propositions and narratives based on seller insights, industry trends, and platform capabilities.
•Develop marketing assets such as case studies, success stories, keynote presentations, and seller education materials.
•Plan and execute integrated B2B marketing campaigns across online and offline channels, including events, webinars, social media, partnerships, and content programs.
•Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.

Key Requirements

•Bachelor’s degree or above.
•5+ years of experience in B2B marketing, integrated marketing, digital marketing, communications, or related fields.
•Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
•Proven record of developing and executing marketing campaigns across multiple channels.
•Solid project and stakeholder management skills.

Experience:5+ yearsB2B marketingE-commerceTechnology marketplaces

Education:Bachelor's

Skills:Project managementStakeholder managementCross-functional collaborationStrategic planningData-driven decision-making

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

TikTok Shop - B2B Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Los Angeles

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers.
•Define unique value propositions and narratives based on seller insights, industry trends, and platform capabilities.
•Develop marketing assets such as case studies, success stories, keynote presentations, and seller education materials.
•Plan and execute integrated B2B marketing campaigns across online and offline channels, including events, webinars, social media, partnerships, and content programs.
•Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.

Key Requirements

•Bachelor’s degree or above.
•5+ years of experience in B2B marketing, integrated marketing, digital marketing, communications, or related fields.
•Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.
•Proven record of developing and executing marketing campaigns across multiple channels.
•Solid project and stakeholder management skills.

Experience:5+ yearsB2B marketingE-commerceTechnology marketplaces

Education:Bachelor's

Skills:Project managementStakeholder managementCross-functional collaborationStrategic planningData-driven decision-making

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn