Paid Social Specialist

Xero
Melbourne
Workplace: HybridFull timeFunction: Data Science & Machine LearningSkills: ["Analytical","Collaborative communication","Data-driven decision-making"]

Shape and execute paid social strategies that connect small businesses and accounting professionals to the Xero platform. Plan, launch, and optimise full-funnel campaigns across Meta, TikTok, Reddit, and LinkedIn to deliver measurable ROI. Manage budgets, audience targeting, and experimentation while using customer data platforms and analytics tools to improve incrementality and refine customer journeys. Partner with data science, creative optimisation, and media teams to drive scalable growth.

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FursaFursa
Xero
Xero
3 days ago

Paid Social Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Shape and execute paid social strategies that connect small businesses and accounting professionals to the Xero platform. Plan, launch, and optimise full-funnel campaigns across Meta, TikTok, Reddit, and LinkedIn to deliver measurable ROI. Manage budgets, audience targeting, and experimentation while using customer data platforms and analytics tools to improve incrementality and refine customer journeys. Partner with data science, creative optimisation, and media teams to drive scalable growth.
Location: Melbourne
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Plan, launch, and optimise full-funnel paid social campaigns across Meta, TikTok, Reddit, and LinkedIn using platform-native tools and analytics software.
  • •Manage budget allocation, audience targeting, and campaign testing to drive measurable ROI.
  • •Execute a creative and audience testing roadmap in partnership with data science and creative optimisation specialists.
  • •Use customer data platforms to build targeted audience segments and improve campaign incrementality.
  • •Work with media partners to identify growth opportunities, new products, and testing betas.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Hands-on experience planning, launching, and optimising paid social campaigns in a digital performance or SaaS environment.
  • •Experience using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition.
  • •Expertise in audience segmentation, budget management, and continuous A/B testing.
  • •Strong analytical ability to evaluate campaign metrics and interpret performance data to refine strategies.
  • •Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks.
Experience:SaaSDigital performance
Skills:AnalyticalCollaborative communicationData-driven decision-making
Tech Stack:MetaTikTokRedditLinkedInA/B testingCustomer data platformsAnalytics software

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn