Chief Marketing Officer

BJAK
Beijing
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Growth-oriented thinking","Data-driven decision-making","Hands-on execution","Campaign analysis"]

Own customer growth and marketing across the group’s consumer product portfolio. Build scalable acquisition engines and improve how users acquire, activate, and retain—across paid, organic, lifecycle, referral, and brand channels. Partner closely with product teams on onboarding and growth loops, launch new products/brands with initial acquisition engines, and implement measurement, experimentation, and hiring/development of growth and marketing leaders.

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FursaFursa
BJAK
BJAK
3 days ago

Chief Marketing Officer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own customer growth and marketing across the group’s consumer product portfolio. Build scalable acquisition engines and improve how users acquire, activate, and retain—across paid, organic, lifecycle, referral, and brand channels. Partner closely with product teams on onboarding and growth loops, launch new products/brands with initial acquisition engines, and implement measurement, experimentation, and hiring/development of growth and marketing leaders.
Location: Beijing
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: CXO level

Key Responsibilities

  • •Own customer acquisition, activation, retention, and marketing efficiency across group products.
  • •Set channel strategy and budgets based on CAC, LTV, conversion, and incremental returns.
  • •Build and improve paid acquisition, organic growth, lifecycle, referral, and brand channels.
  • •Work with product teams on onboarding, conversion, engagement, and growth loops.
  • •Launch new products and brands, build initial acquisition engines, and lead measurement/experimentation systems; recruit and develop growth and marketing leaders.

Key Requirements

  • •Strong track record scaling consumer technology, fintech, or internet products.
  • •Strong understanding and track record of building brands and winning campaigns.
  • •Direct ownership of significant acquisition budgets with measurable customer or revenue growth.
  • •Deep understanding of CAC, LTV, funnels, cohorts, retention, and experimentation.
  • •Strong performance marketing capability combined with good product judgement.
Experience:Consumer technologyFintechInternet products
Skills:LeadershipGrowth-oriented thinkingData-driven decision-makingHands-on executionCampaign analysis

Company Brief

BJAK
Bjak is a Malaysia-based insurtech that operates an online insurance comparison and distribution platform across SEA, simplifying purchase and servicing of motor and life insurance using digital tools and AI-enabled services.
Industry: InsurTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Selangor, Malaysia
Founded: 2019
Glassdoor
Glassdoor: 2.5
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