13 hours ago

Senior Product Manager (SEO/Web) - User Growth (San Jose)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Own international growth strategy for the TikTok Web product by using SEO as a primary growth channel. Drive end-to-end SEO program execution across information architecture, structured data, traffic acquisition, conversion funnels, and experimentation. Partner with external search engine companies and internal Web/App teams to translate search guidance into product and engineering plans. Lead full lifecycle delivery from analysis and roadmapping to launch validation and continuous iteration, while localizing and scaling for global markets.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Own iteration and international growth strategy for the TikTok Web product using organic search (SEO) as a primary channel.
•Partner with external search engine companies and internal search-engine teams to validate strategies and translate findings into product and engineering plans.
•Design and implement end-to-end SEO programs, including information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels.
•Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, coordination, launch validation, and continuous iteration.
•Localize and scale growth strategies across global markets by adapting metadata and distribution pathways for regional, linguistic, and cultural differences while ensuring scalability, sustainability, and regulatory compliance.

Key Requirements

•3+ years of product experience in internet or digital businesses, with hands-on exposure to Web products, content distribution, or user-growth initiatives.
•End-to-end product mindset connecting business objectives to technical implementation, delivering tightly-coupled solutions across page design, information architecture, and engineering.
•Experience working directly with large third-party platforms or technical teams to align requirements and integrate external rules or new technologies into roadmaps.
•Ability to craft deep, multi-dimensional growth strategies in complex business contexts with long-term value and systematic growth.
•Experience or strong motivation for cross-border and cross-cultural product rollout, plus strong cross-team collaboration and project management skills.

Experience:InternetDigital businesses

Skills:Cross-team collaborationProject managementLogical thinkingCommunicationEnd-to-end product mindset

Tech Stack:SEOWeb productInformation architectureStructured dataExperimentation platformsKPI frameworks

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

13 hours ago

Senior Product Manager (SEO/Web) - User Growth (San Jose)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Own iteration and international growth strategy for the TikTok Web product using organic search (SEO) as a primary channel.
•Partner with external search engine companies and internal search-engine teams to validate strategies and translate findings into product and engineering plans.
•Design and implement end-to-end SEO programs, including information architecture, structured data, traffic acquisition tactics, and client-side conversion funnels.
•Lead full lifecycle product delivery from business analysis and roadmapping through solution design, requirement decomposition, coordination, launch validation, and continuous iteration.
•Localize and scale growth strategies across global markets by adapting metadata and distribution pathways for regional, linguistic, and cultural differences while ensuring scalability, sustainability, and regulatory compliance.

Key Requirements

•3+ years of product experience in internet or digital businesses, with hands-on exposure to Web products, content distribution, or user-growth initiatives.
•End-to-end product mindset connecting business objectives to technical implementation, delivering tightly-coupled solutions across page design, information architecture, and engineering.
•Experience working directly with large third-party platforms or technical teams to align requirements and integrate external rules or new technologies into roadmaps.
•Ability to craft deep, multi-dimensional growth strategies in complex business contexts with long-term value and systematic growth.
•Experience or strong motivation for cross-border and cross-cultural product rollout, plus strong cross-team collaboration and project management skills.

Experience:InternetDigital businesses

Skills:Cross-team collaborationProject managementLogical thinkingCommunicationEnd-to-end product mindset

Tech Stack:SEOWeb productInformation architectureStructured dataExperimentation platformsKPI frameworks

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn