Brand Marketing Manager

Ziina
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Organization","Initiative","Collaboration","High integrity","Comfort on camera"]

Own Ziina’s social presence as a core brand channel—turning brand positioning, launches, and campaigns into platform-native storytelling across Instagram, TikTok, and LinkedIn. Plan and execute a publisher-style content calendar, spot cultural trends early, and convert insights into scalable series and formats. Create lo-fi content with phone shooting and CapCut, support shoots end to end for reusable assets, manage community touchpoints on WhatsApp and Reddit, and measure performance for fast iteration.

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FursaFursa
Ziina
Ziina
6 months ago

Brand Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own Ziina’s social presence as a core brand channel—turning brand positioning, launches, and campaigns into platform-native storytelling across Instagram, TikTok, and LinkedIn. Plan and execute a publisher-style content calendar, spot cultural trends early, and convert insights into scalable series and formats. Create lo-fi content with phone shooting and CapCut, support shoots end to end for reusable assets, manage community touchpoints on WhatsApp and Reddit, and measure performance for fast iteration.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Run Ziina’s social as a core brand channel, collaborating with the brand and creative lead to bring strategy to life across Instagram, TikTok, and LinkedIn.
  • •Translate brand positioning, launches, and campaigns into platform-native storytelling that is timely and culturally fluent.
  • •Plan and manage a publisher-style content calendar, identifying trends early and choosing what Ziina should participate in while moving fast.
  • •Create and edit lo-fi content (phone shooting + CapCut) and know when to escalate to higher production; support shoots end to end for reusable asset libraries.
  • •Drive experimentation and iteration by testing hooks, formats, and distribution patterns, then tracking performance and sharing actionable takeaways.

Key Requirements

  • •3–5 years of experience in social and content for a brand, startup, or creative-led business.
  • •Strong taste and a clear point of view on what “good” looks like across platforms, formats, and cultural contexts.
  • •Cultural fluency across MENA and global internet culture, translating signals into content that feels native.
  • •Hands-on production skills: comfortable shooting on a phone and editing in CapCut.
  • •Working experience with Sprout Social across publishing, inbox management, listening, and reporting.
Experience:3-5 yearsSocial mediaContent marketingConsumer appsFintechFast-growing startupsMENACreative-led business
Skills:OrganizationInitiativeCollaborationHigh integrityComfort on camera
Languages:ArabicEnglish
Tech Stack:InstagramTikTokLinkedInSprout SocialCapCutWhatsAppRedditAI tools

Company Brief

Ziina
Provides fast, secure mobile payments and peer-to-peer money transfers in the UAE and GCC, enabling consumers and merchants to send, receive, and pay using phone numbers and QR codes, with a focus on low fees and simplified onboarding.
Industry: Payments
Headquarters: Dubai, United Arab Emirates
Website