Head of Associate AE

Serval
San Francisco, New York
Workplace: OnsiteFull timeUSD 250,000 - 350,000 annuallyFunction: SalesExperience: 5+ yearsSkills: ["Coaching","Teaching","Curriculum development","Pipeline management","Forecasting"]

Build and lead a cohort-based Associate AE apprenticeship from the ground up. You’ll recruit early-career talent, define curriculum and graduation criteria, coach reps through the full selling motion, and own qualified pipeline outcomes across segments. Partnering closely with sales leadership, RevOps, marketing, and enablement, you’ll create a repeatable talent engine that produces top Account Executives and GTM leaders.

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FursaFursa
Serval
Serval
3 days ago

Head of Associate AE

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Build and lead a cohort-based Associate AE apprenticeship from the ground up. You’ll recruit early-career talent, define curriculum and graduation criteria, coach reps through the full selling motion, and own qualified pipeline outcomes across segments. Partnering closely with sales leadership, RevOps, marketing, and enablement, you’ll create a repeatable talent engine that produces top Account Executives and GTM leaders.
Location: San Francisco, New York
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Sr. Director level

Key Responsibilities

  • •Design and launch the Associate AE Program from the ground up, including cohort structure, hiring profiles, curriculum, and graduation criteria.
  • •Recruit and hire each cohort of early-career talent using an uncompromising hiring bar.
  • •Run a 6–9 month, three-phase program that develops Associates into top AE talent while building qualified pipeline.
  • •Coach Associates through call reviews, mock discovery, objection handling, demo certification, and deal strategy.
  • •Own pipeline results and program operating rhythm, including ROI, pipeline per Associate, and graduation readiness with sales leadership.

Pay and Benefits

Salary: USD 250,000 - 350,000 annually

Key Requirements

  • •5+ years of B2B SaaS sales experience, including at least 2 years leading and developing SDR/BDR or early-career sales orgs.
  • •Prior experience as a quota-carrying AE, ideally coming up through the SDR path and able to teach full-cycle selling.
  • •Proven track record developing reps who were promoted into closing roles and succeeded.
  • •Strong pipeline obsession with command of conversion data, forecasting, and CRM discipline.
  • •Exceptional coaching and teaching ability, including experience building curriculum, certifications, or enablement programs.
Experience:5+ yearsB2B SaaSSDR/BDREarly-career salesSales enablement
Skills:CoachingTeachingCurriculum developmentPipeline managementForecasting
Tech Stack:SalesforceGongAmplemarketClaudeNooksClay

Company Brief

Serval
Serval builds software solutions for secure communications and collaboration, offering tools that help teams connect, share data, and coordinate workflows across distributed environments.
Industry: SaaS
Website