Staff Technical Program Manager, Seller Success & Onboarding

TikTok
Seattle
Workplace: OnsiteFull timeFunction: Program & Project Management (PMO)Experience: 8+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Executive presentation","Analytical thinking","User empathy","Customer-centric mindset"]

Drive strategic, end-to-end programs to improve seller onboarding, activation, and long-term success for TikTok Shop. Use quantitative and qualitative analysis to diagnose onboarding friction and funnel drop-offs, then design measurable improvements. Leverage AI, personalization, and automation to tailor onboarding for seller segments, and partner with engineering, product, data science, operations, and platform teams to pilot and scale scalable seller-facing experiences.

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FursaFursa
TikTok
TikTok
1 month ago

Staff Technical Program Manager, Seller Success & Onboarding

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Drive strategic, end-to-end programs to improve seller onboarding, activation, and long-term success for TikTok Shop. Use quantitative and qualitative analysis to diagnose onboarding friction and funnel drop-offs, then design measurable improvements. Leverage AI, personalization, and automation to tailor onboarding for seller segments, and partner with engineering, product, data science, operations, and platform teams to pilot and scale scalable seller-facing experiences.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Lead strategic program initiatives to improve seller onboarding, activation, and long-term success across TikTok Shop journeys and tools.
  • •Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, and improve seller conversion and growth metrics.
  • •Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
  • •Develop and execute programs leveraging AI, personalization, and automation for tailored onboarding and growth experiences by seller segment.
  • •Partner cross-functionally to deliver and scale seller-facing experiences, and champion seller-centric thinking across the end-to-end journey.

Key Requirements

  • •Bachelor’s degree or equivalent practical experience.
  • •8+ years in program management, product operations, business operations, growth strategy, consulting, or related fields.
  • •5+ years in e-commerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
  • •Experience leading complex cross-functional initiatives across multiple stakeholders and distributed teams.
  • •Strong analytical skills to use data to identify opportunities, influence decisions, and measure business impact.
Experience:8+ yearsE-commerceMarketplacesSeller platformsSaaS onboardingFintech onboardingGrowth
Education:Bachelor's
Skills:CommunicationStakeholder managementExecutive presentationAnalytical thinkingUser empathyCustomer-centric mindset
Tech Stack:AIPersonalizationAutomationRecommendation technologiesExperimentation frameworks

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn