Sr. Manager - Public Relations (Digital IMC)

Burson
South Korea
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Communication","Writing","Multimedia storytelling","Media relations","Crisis communication"]

Senior PR leader responsible for planning and executing integrated communications (IMC) strategies for domestic and international clients. Oversees PR campaigns, digital content, press outreach, media relations, and crisis management, delivering insights and reports to optimize campaign effectiveness. Requires English proficiency for global client communication and prior agency/PR experience.

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Burson
Burson
2 months ago

Sr. Manager - Public Relations (Digital IMC)

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Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Senior PR leader responsible for planning and executing integrated communications (IMC) strategies for domestic and international clients. Oversees PR campaigns, digital content, press outreach, media relations, and crisis management, delivering insights and reports to optimize campaign effectiveness. Requires English proficiency for global client communication and prior agency/PR experience.
Location: South Korea
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Manager level

Key Responsibilities

  • •Plan and execute PR campaigns and digital content-based IMC strategies for domestic and international clients.
  • •Develop integrated communication plans tailored to campaign objectives and audiences, including reporting and insights.
  • •Lead PR campaign planning, execution, and performance analysis to optimize results.
  • •Identify press opportunities and manage planning for articles/interviews, press conferences, crisis management, and media communications.
  • •Collaborate with internal teams and clients to deliver high-impact, reputation-building programs.

Key Requirements

  • •5+ years of domestic and international PR experience
  • •Experience in planning and executing IMC strategies based on PR and digital content
  • •Ability to develop integrated plans aligned to campaign goals and targets with reporting and insights
  • •Experience in planning, executing, and analyzing PR campaigns and their outcomes
  • •Experience producing press releases, interview planning, press conferences, crisis management, and media communications
Experience:5+ yearsPublic relationsIMCPR campaignsMedia relations
Skills:CommunicationWritingMultimedia storytellingMedia relationsCrisis communication
Languages:KoreanEnglish

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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