1 day ago

Senior Product Marketing Manager, Performance Advertising (Travel)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own go-to-market strategy for performance advertising solutions for Travel advertisers, driving bookings, revenue, and repeat customer value. Partner with Sales, Product, and regional GTM teams to design closed-loop outcomes from ad exposure through conversion and purchase. Develop travel-specific positioning, messaging, playbooks, and onboarding/enablement programs. Track adoption and performance impact to inform GTM improvement, while translating advertiser insights into product prioritization and executive-facing storytelling on marketing trends.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market strategy for performance advertising solutions for Travel advertisers, focused on bookings, revenue, and repeat customer value.
•Partner with Sales, Product, and regional GTM teams to understand advertiser needs and design closed-loop outcomes from ad exposure to purchase.
•Develop positioning, messaging, and sales narratives connecting platform capabilities to Travel performance goals like demand generation, booking conversion, and revenue growth.
•Enable Sales via playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
•Lead advertiser onboarding and enablement, tracking adoption and performance impact to inform GTM strategy and continuous improvement.

Key Requirements

•4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
•Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding booking and revenue models.
•Strong understanding of performance marketing (demand generation, conversion optimization, ROAS) focused on business outcomes.
•Ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
•Excellent cross-functional communication with Product, Sales, and regional teams.

Experience:4+ yearsDigital advertisingProduct marketingPerformance marketingGo-to-marketTravel advertisingEntertainment advertisingClosed-loop advertising

Skills:Cross-functional communicationStorytellingStrategic thinkingInfluencing without authorityObjection handling

Tech Stack:PixelConversions APISDKSKAN1P/3P attributionMMP

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Senior Product Marketing Manager, Performance Advertising (Travel)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market strategy for performance advertising solutions for Travel advertisers, focused on bookings, revenue, and repeat customer value.
•Partner with Sales, Product, and regional GTM teams to understand advertiser needs and design closed-loop outcomes from ad exposure to purchase.
•Develop positioning, messaging, and sales narratives connecting platform capabilities to Travel performance goals like demand generation, booking conversion, and revenue growth.
•Enable Sales via playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
•Lead advertiser onboarding and enablement, tracking adoption and performance impact to inform GTM strategy and continuous improvement.

Key Requirements

•4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
•Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding booking and revenue models.
•Strong understanding of performance marketing (demand generation, conversion optimization, ROAS) focused on business outcomes.
•Ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
•Excellent cross-functional communication with Product, Sales, and regional teams.

Experience:4+ yearsDigital advertisingProduct marketingPerformance marketingGo-to-marketTravel advertisingEntertainment advertisingClosed-loop advertising

Skills:Cross-functional communicationStorytellingStrategic thinkingInfluencing without authorityObjection handling

Tech Stack:PixelConversions APISDKSKAN1P/3P attributionMMP

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn