TikTok Ads Product Strategy & Operations Manager, Leads & Service

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Data sensitivity","Logical thinking","Cross-functional collaboration","Project management","Leadership"]

Lead strategy and operations for TikTok lead-generation advertising products, setting business priorities and operational approaches across SEA Apps, Gaming, and regional Pangle. Partner with vertical clients (e.g., Travel/Auto/Fintech) to understand campaign goals and pain points, run market and competitive research, and translate insights into product optimization. Collaborate with sales, product, and client operations to drive go-to-market and market education, supporting revenue targets through scalable metrics and monitoring.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Ads Product Strategy & Operations Manager, Leads & Service

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead strategy and operations for TikTok lead-generation advertising products, setting business priorities and operational approaches across SEA Apps, Gaming, and regional Pangle. Partner with vertical clients (e.g., Travel/Auto/Fintech) to understand campaign goals and pain points, run market and competitive research, and translate insights into product optimization. Collaborate with sales, product, and client operations to drive go-to-market and market education, supporting revenue targets through scalable metrics and monitoring.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Develop strategies for TikTok lead-generation advertising products, define business priorities, and formulate operational strategies.
  • •Partner with vertical clients (e.g., Travel/Auto/Fintech) to understand business models, campaign objectives, measurement approaches, and marketing pain points, and deliver product solutions.
  • •Conduct market research, analyze product feedback, and perform competitive media research to drive product optimization.
  • •Coordinate with sales, product, and client operations teams to advance GTM and market education to support revenue targets.
  • •Build scalable mechanisms for advertising and operations methodology, develop metrics systems, and monitor business and product performance.

Key Requirements

  • •5+ years of experience in lead-generation performance advertising, with North America market experience preferred.
  • •Hands-on experience operating and measuring lead-gen ads, with familiarity with CRM, measurement, and attribution platforms.
  • •Strong data sensitivity and logical thinking to analyze business and product opportunities independently.
  • •Cross-functional collaboration and project management skills with effective communication across product, engineering, sales, and clients.
  • •Demonstrated leadership when working with product teams and clients.
Experience:Lead-generation performance advertisingPerformance advertisingLead-gen ads
Skills:Data sensitivityLogical thinkingCross-functional collaborationProject managementLeadership
Tech Stack:CRMAttribution platformsMeasurement platforms

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn