Global Performance Marketing Manager

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Leeds
Workplace: OnsiteFull timeGBP 47,200 - 70,800 annuallyFunction: Marketing & GrowthExperience: 3-4 yearsSkills: ["Communication","Collaboration","Analytical","Problem-solving","Budgeting","ABM","Campaign management"]

Own and scale paid media across global demand-gen campaigns (UK&I, Europe, and North America) in a sales-led GTM with ABM. Architect cross-channel campaigns, lead audience segmentation, manage agency partnerships, and build robust attribution to drive pipeline and closed-won bookings. Collaborate with regional managers and DG teams to optimize performance and messaging.

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FursaFursa
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GoCardless
2 months ago

Global Performance Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own and scale paid media across global demand-gen campaigns (UK&I, Europe, and North America) in a sales-led GTM with ABM. Architect cross-channel campaigns, lead audience segmentation, manage agency partnerships, and build robust attribution to drive pipeline and closed-won bookings. Collaborate with regional managers and DG teams to optimize performance and messaging.
Location: Leeds
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.
  • •Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.
  • •Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.
  • •Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.
  • •Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.

Pay and Benefits

Salary: GBP 47,200 - 70,800 annually
Equity and Bonus:Equity
Perks:Medical CoverEquityLearning BudgetHoliday AllowanceVolunteer DaysWellness Stipend

Key Requirements

  • •You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS.
  • •Experience executing within a sales-led GTM engine with familiarity of ABM and enterprise buying cycles.
  • •Hands-on expertise with paid media platforms and end-to-end campaign architecture in-platform.
  • •Strong analytical ability to interpret performance data, run structured tests, and translate insights into recommendations.
  • •Experience managing agency relationships and holding partners accountable to performance.
Experience:3-4 yearsFintechPaymentsSaaSB2B
Skills:CommunicationCollaborationAnalyticalProblem-solvingBudgetingABMCampaign management
Languages:English
Tech Stack:LinkedInMetaDemandbaseCRMMAPABM

Company Brief

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Provides an online payments platform that enables businesses to collect recurring and one-off payments via bank debit (ACH/Direct Debit) across multiple countries, simplifying billing, reconciliation, and global payment workflows.
Industry: Payments
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
WebsiteLinkedIn