Demand Generation Program Manager | Canada | Remote

Grafana Labs
Canada
Workplace: RemoteFull timeCAD 101,000 - 122,000 annuallyFunction: Program & Project Management (PMO)Experience: 5+ yearsSkills: ["Program management","Proactive communication","Cross-functional collaboration","Data analysis","AI mindset"]

Own customer lifecycle demand generation programs to drive expansion, cross-sell, and adoption for existing accounts. Operate across multiple channels (email, in-app, web, paid, events, outbound) and connect marketing signals to sales actions. Build and scale AI-driven, agentic workflows that automate execution and improve program performance, while instrumenting results and shutting down ineffective efforts.

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Grafana Labs
Grafana Labs
1 month ago

Demand Generation Program Manager | Canada | Remote

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own customer lifecycle demand generation programs to drive expansion, cross-sell, and adoption for existing accounts. Operate across multiple channels (email, in-app, web, paid, events, outbound) and connect marketing signals to sales actions. Build and scale AI-driven, agentic workflows that automate execution and improve program performance, while instrumenting results and shutting down ineffective efforts.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Build and run customer lifecycle demand gen programs to drive expansion, cross-sell, and adoption across email, in-app, web, and field channels.
  • •Strengthen programs across paid, email, events, web, and outbound as priorities shift, improving any channel you step into.
  • •Design AI-driven, agentic workflows to automate audience building, content generation, signal detection, and campaign QA.
  • •Translate marketing signals into sales actions by partnering with sales leadership on buying signals, account coverage, and follow-up.
  • •Instrument and measure program impact on pipeline, reporting honestly and discontinuing what isn’t working.

Pay and Benefits

Salary: CAD 101,000 - 122,000 annually
Equity and Bonus:Equity
Perks:EquityRemote WorkPaid Leave

Key Requirements

  • •5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company, with open source/developer focus a plus.
  • •Experience running programs across at least two or three channels (email/lifecycle, paid, events, web, outbound) with pipeline results.
  • •Track record marketing to existing customers via expansion, cross-sell, and/or customer lifecycle programs.
  • •Hands-on experience building automations or agentic workflows using AI in daily work.
  • •Comfortable working with data: pull numbers, validate insights, and produce trustworthy program readouts.
Experience:5+ yearsB2B softwareOpen sourceDeveloper-focusedObservability
Skills:Program managementProactive communicationCross-functional collaborationData analysisAI mindset
Languages:English
Tech Stack:Claude CodeMarketoSalesforceBigQueryAIAgentic workflows

Company Brief

Grafana Labs
Develops open-source and commercial observability tools, including Grafana for metrics visualization, Loki for log aggregation, and Tempo for tracing, enabling organizations to monitor, analyze, and visualize system performance and telemetry data.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn