Vans: Senior Manager, Media Strategy

Lead the strategy, execution, and optimization of all paid media efforts for Vans across the U.S. and Canada. Partner with the Americas Marketing team and collaborate with marketing, e-commerce, and finance leaders to align targets for brand awareness, product consideration, and revenue growth. Manage a multi-million-dollar budget, track performance against traffic and revenue goals, and optimize across social, search, programmatic, affiliate, emerging platforms, and measurement (MROI, incrementality, attribution).