Product Marketing Manager

Replit
United States
Workplace: HybridFull timeUSD 140,000 - 180,000 annuallyFunction: Marketing & GrowthSkills: ["Self-starter","Audience-focused","Growth-minded","Strategic execution","Cross-functional collaboration"]

Own positioning and growth for Replit’s core creation products, including Design and Slides. Translate customer needs and competitive landscape into audience-focused narratives, go-to-market plans, and product improvements that drive adoption, engagement, and conversion. Collaborate closely across Product, Engineering, Growth, Brand, and Creative, writing the narrative and bringing it into the market.

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FursaFursa
Replit
Replit
2 days ago

Product Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own positioning and growth for Replit’s core creation products, including Design and Slides. Translate customer needs and competitive landscape into audience-focused narratives, go-to-market plans, and product improvements that drive adoption, engagement, and conversion. Collaborate closely across Product, Engineering, Growth, Brand, and Creative, writing the narrative and bringing it into the market.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own positioning and growth strategy for Replit’s Design and Slides products.
  • •Develop audience-focused narratives, identify use cases and channels, and bring product improvements to market.
  • •Build programs that drive adoption, engagement, and conversion.
  • •Track competitors and customer needs, translating insights into sharper messaging and go-to-market decisions.
  • •Bring market feedback back to Product and Engineering with actionable recommendations.

Pay and Benefits

Salary: USD 140,000 - 180,000 annually
Perks:Health InsuranceDentalVision401kEquityPaid LeaveParental LeaveWellness StipendCommuter BenefitsFlexible Time

Key Requirements

  • •4+ years of experience growing product-led, consumer, prosumer, creative, or developer-focused products.
  • •Self-starter who can take ownership, work through ambiguity, and execute from strategy to launch.
  • •Audience-focused ability to turn customer insight into positioning, narratives, and campaigns.
  • •Growth-minded approach to expand adoption, test channels/tactics, and scale successful experiments.
  • •Deep product background to translate product capabilities into customer value while working with Product and Engineering.
Experience:Product-ledConsumerProsumerCreativeDeveloper-focused
Skills:Self-starterAudience-focusedGrowth-mindedStrategic executionCross-functional collaboration

Company Brief

Replit
Provides a browser-based integrated development environment (IDE) and collaborative coding platform that lets developers write, run, and deploy code instantly across many languages and frameworks.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2016
WebsiteLinkedIn