Manager, Brand Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute Korea-wide brand marketing media strategy across the full funnel, translating global priorities into local impact. Lead hands-on media planning, buying, and optimization while managing and challenging media agencies. Manage Korea media budgets, drive demand-capture initiatives (SEM, SEO, retargeting), and align integrated plans across Media, PR, CRM, and activations. Partner with Brand Analytics to connect media performance to brand health, acquisition, traffic, and business growth KPIs.

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and deploy Korea brand strategy aligned to global priorities, strengthening brand equity and business impact through media investments.
•Own end-to-end Korea media strategy across the full funnel, integrating media planning with brand objectives and global guidelines.
•Lead hands-on media planning, buying, and optimization; manage and challenge agency performance for flawless execution and continuous improvement.
•Plan and manage the Korea media budget with accountability for performance efficiency and brand-building effectiveness.
•Drive demand capture execution (SEM, SEO, retargeting), ensuring integrated marketing plans across Media, PR, CRM, and activations; monitor results and optimize to balance short- and long-term growth.

Key Requirements

•At least 7-8 years of marketing experience with proven brand-building and ownership mindset.
•Deep understanding of global and local brand marketing principles and how media performance connects to brand health and business outcomes.
•Hands-on expertise in digital media planning, buying, and KPI analysis to manage and challenge agency execution.
•Experience managing media agencies and integrating media strategy with brand objectives.
•Excellent communication skills in English and Korean; ability to influence stakeholders globally.

Experience:7+ yearsMarketingBrand marketingDigital marketing

Education:Bachelor's

Skills:Strategic thinkingHands-on executionCommunicationAnalytical skillsStakeholder influence

Languages:EnglishKorean

Tech Stack:Media planningMedia buyingMedia optimizationSEMSEORetargetingKPI analysisCRMMedia agenciesBrand Analytics

Company Brief

Tapestry

Industry: Luxury Goods

Website

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Tapestry

2 weeks ago

Manager, Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Seoul

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and deploy Korea brand strategy aligned to global priorities, strengthening brand equity and business impact through media investments.
•Own end-to-end Korea media strategy across the full funnel, integrating media planning with brand objectives and global guidelines.
•Lead hands-on media planning, buying, and optimization; manage and challenge agency performance for flawless execution and continuous improvement.
•Plan and manage the Korea media budget with accountability for performance efficiency and brand-building effectiveness.
•Drive demand capture execution (SEM, SEO, retargeting), ensuring integrated marketing plans across Media, PR, CRM, and activations; monitor results and optimize to balance short- and long-term growth.

Key Requirements

•At least 7-8 years of marketing experience with proven brand-building and ownership mindset.
•Deep understanding of global and local brand marketing principles and how media performance connects to brand health and business outcomes.
•Hands-on expertise in digital media planning, buying, and KPI analysis to manage and challenge agency execution.
•Experience managing media agencies and integrating media strategy with brand objectives.
•Excellent communication skills in English and Korean; ability to influence stakeholders globally.

Experience:7+ yearsMarketingBrand marketingDigital marketing

Education:Bachelor's

Skills:Strategic thinkingHands-on executionCommunicationAnalytical skillsStakeholder influence

Languages:EnglishKorean

Tech Stack:Media planningMedia buyingMedia optimizationSEMSEORetargetingKPI analysisCRMMedia agenciesBrand Analytics

Company Brief

Tapestry

Industry: Luxury Goods

Website