Retail Media Manager

Tyson Foods
Arkansas
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Teamwork","Leadership by influence","Strategic thinking","Conflict resolution","Situational leadership"]

Plan, develop, and execute shopper marketing strategies for a portfolio of Rapid Growth brands across grocery retailers. Lead annual planning with Tyson sales teams, manage budgets, and improve marketing ROI versus prior periods. Use shopper insights and strategic business analysis to drive launch plans, coordinate alignment across sales/brand/retailer marketing, and manage agency work and at least one direct report.

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Tyson Foods
Tyson Foods
1 week ago

Retail Media Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Plan, develop, and execute shopper marketing strategies for a portfolio of Rapid Growth brands across grocery retailers. Lead annual planning with Tyson sales teams, manage budgets, and improve marketing ROI versus prior periods. Use shopper insights and strategic business analysis to drive launch plans, coordinate alignment across sales/brand/retailer marketing, and manage agency work and at least one direct report.
Location: Arkansas
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute strategic and tactical annual shopper marketing plans for assigned retailers.
  • •Conduct annual planning with Tyson sales teams, manage budgets, and improve marketing ROI versus prior periods.
  • •Secure alignment and approvals across Tyson sales, Tyson brand teams, and retailer marketing and merchandising teams.
  • •Engage Shopper Insights to provide insights-based rationale and conduct strategic business analyses to identify key drivers.
  • •Develop and execute launch plans, manage agency work when applicable, and oversee travel and expense budgets.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceLife InsuranceDentalVisionPrescription Drug401k

Key Requirements

  • •BS in marketing or another business-related field.
  • •5+ years of marketing, sales, market research, and/or agency experience in the Food or Consumer Packaged Goods industry.
  • •Experience working with advertising agencies and some experience marketing brands in a retail environment; past Shopper Marketing experience preferred.
  • •Strong Microsoft Office skills with a focus on building Excel spreadsheets for analysis; experience with syndicated data (IRI, Mintel Retail Link) preferred.
  • •Excellent verbal and written communication, including presenting to senior management and customers; strong project troubleshooting/problem-solving skills.
Experience:5+ yearsFoodConsumer packaged goodsRetail
Education:Bachelor's in marketing
Skills:TeamworkLeadership by influenceStrategic thinkingConflict resolutionSituational leadership
Tech Stack:Microsoft OfficeExcelIRIMintel Retail LinkNPDMRSTango

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Tyson Foods
Tyson Foods is a global food company that produces and markets chicken, beef, and pork products, along with prepared foods and packaged protein brands for retail and foodservice customers.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Springdale, United States
Founded: 1935
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