Authentic Brands Group

3 months ago

Director, Talent Marketing (Sports & Athletes)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead and shape athlete-driven talent strategies across a global brand portfolio, overseeing high-profile partnerships and ambassador programs. Partner with brand marketing, PR, social, legal, and regional teams; mentor junior staff; and establish best-in-class processes for athlete engagement to drive cultural relevance, brand equity, and measurable business impact.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and lead athlete partnership strategies across ABG’s brand portfolio, aligning talent to brand positioning, product priorities, and key cultural moments
•Build and maintain a global talent roadmap, identifying opportunities across sports categories
•Establish a tiered athlete ecosystem to drive both brand equity and commercial impact
•Lead sourcing, outreach, and negotiation for top-tier athlete partnerships, including global ambassadors and large-scale campaigns
•Own relationships with agents, agencies, and talent managers, ensuring alignment on usage rights and commercial objectives
•Oversee deal structuring in partnership with legal
•Provide strategic oversight on execution of athlete partnerships across campaigns, content, and activations
•Partner with internal teams to ensure seamless integration across paid, owned, and earned channels
•Guide creative direction and storytelling to maximize impact and cultural relevance
•Act as central point of contact for athlete partnerships across global regions and collaborate with regional teams to localize strategies

Pay and Benefits

Salary: USD 125,000 - 140,000 annually

Key Requirements

•7–10+ years of experience in talent partnerships, sports marketing, athlete relations, or influencer marketing.
•Deep understanding of the sports landscape, including athlete representation, agencies, and deal structures.
•Proven track record of securing and managing high-profile athlete partnerships and ambassador programs.
•Strong negotiation experience and fluency in contracts, usage rights, and talent deal structures.
•Experience leading cross-functional initiatives and influencing senior stakeholders

Experience:7-10 yearsSports marketingAthlete partnershipsInfluencer marketing

Skills:CommunicationLeadershipPresentationNegotiationAnalytical thinking

Languages:English

Company Brief

Authentic Brands Group

Authentic Brands Group is a brand management company that acquires, develops, and markets consumer and lifestyle brands across fashion, footwear, and entertainment through licensing, wholesale, and retail partnerships.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 2010

Website LinkedIn

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Authentic Brands Group

3 months ago

Director, Talent Marketing (Sports & Athletes)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and lead athlete partnership strategies across ABG’s brand portfolio, aligning talent to brand positioning, product priorities, and key cultural moments
•Build and maintain a global talent roadmap, identifying opportunities across sports categories
•Establish a tiered athlete ecosystem to drive both brand equity and commercial impact
•Lead sourcing, outreach, and negotiation for top-tier athlete partnerships, including global ambassadors and large-scale campaigns
•Own relationships with agents, agencies, and talent managers, ensuring alignment on usage rights and commercial objectives
•Oversee deal structuring in partnership with legal
•Provide strategic oversight on execution of athlete partnerships across campaigns, content, and activations
•Partner with internal teams to ensure seamless integration across paid, owned, and earned channels
•Guide creative direction and storytelling to maximize impact and cultural relevance
•Act as central point of contact for athlete partnerships across global regions and collaborate with regional teams to localize strategies

Pay and Benefits

Salary: USD 125,000 - 140,000 annually

Key Requirements

•7–10+ years of experience in talent partnerships, sports marketing, athlete relations, or influencer marketing.
•Deep understanding of the sports landscape, including athlete representation, agencies, and deal structures.
•Proven track record of securing and managing high-profile athlete partnerships and ambassador programs.
•Strong negotiation experience and fluency in contracts, usage rights, and talent deal structures.
•Experience leading cross-functional initiatives and influencing senior stakeholders

Experience:7-10 yearsSports marketingAthlete partnershipsInfluencer marketing

Skills:CommunicationLeadershipPresentationNegotiationAnalytical thinking

Languages:English

Company Brief

Authentic Brands Group

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: New York, United States

Founded: 2010

Website LinkedIn